Digital Marketing Executive

Responsibilities

• Use AI tools daily to create, refine, and test ad copies, campaign hooks, EDMs, social captions, product content, landing page content, and promotional messages
• Support digital campaigns across Meta, Google, TikTok, email, website, marketplaces, and other relevant platforms
• Analyze campaign performance and improve ROAS, CAC, CTR, CVR, retention, customer engagement, and sales conversion
• Run structured testing across creatives, audiences, offers, keywords, landing pages, and customer segments
• Use AI to summarize campaign data, extract customer insights, track competitors, identify trends, and improve execution speed
• Maintain campaign calendars, reporting trackers, content pipelines, and execution checklists
• Work with internal teams to launch campaigns for product launches, retail events, promotions, seasonal moments, and customer retention
• Help build scalable AI-enabled marketing workflows that reduce manual work and increase output quality

Requirements

• Bachelor's degree in Marketing, Business, Communications, Data, Psychology, Economics, or a related field
• Strong interest in AI, automation, digital marketing, e-commerce, and consumer brands
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, Canva AI, or similar platforms
• Familiarity with digital platforms such as Meta Ads, Google Ads, TikTok, GA4, Shopify, CRM/email tools, or marketplace tools is preferred
• Strong writing ability, analytical thinking, and commercial judgment
• Able to work with data, identify patterns, and propose improvements
• Fast learner with strong ownership, attention to detail, and execution discipline
• Bonus: experience in paid media, SEO, CRM, marketplace marketing, analytics, content production, or marketing automation

Additional Information

Sunnystep is hiring an AI-native Digital Marketing Executive to drive digital growth, campaign execution, and marketing performance across our consumer brand. This role is for someone who can use AI as a daily working tool, not just someone who is interested in marketing. The right candidate should be able to create faster, analyze better, test more ideas, and improve marketing output using AI. This is a hands-on execution role covering paid media, content, CRM, website, e-commerce, marketplaces, retail campaigns, and customer engagement. You will work closely with marketing, design, retail, e-commerce, customer experience, and product teams to turn business priorities into campaigns that drive traffic, conversion, retention, and revenue.

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