Senior Manager, TikTok Shop

About the role

Dr. Squatch is looking for a TikTok-native operator to own and scale our TikTok Shop business end-to-end. You live on the FYP, understand what makes Gen Z stop scrolling, and can translate culture into commerce. You'll lead affiliate strategy, content collaborations, livestream programming, and on-platform merchandising - owning the P&L and turning trends into revenue. This role will report to the Associate Director of Global Growth. This is a full-time, hybrid role with company benefits based in Marina del Rey, CA. The anticipated base compensation range for this role will be $125,000 to $145,000. Compensation will be commensurate with the candidate's experience and local market rates. Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership. We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products! For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed. For Information regarding Data Privacy , please review https://privacy.drsquatch.com/ . Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers. To pro

Responsibilities

• Own the TikTok Shop P&L: revenue, margin, growth, and forecasting while working with cross-functional teams across e-commerce, marketing and product team in close partnership with leadership.
• Build and scale our affiliate/creator program - recruiting, briefing, seeding, and managing hundreds of creators across tiers.
• Program always-on and tentpole moments: LIVE shopping, Shop Ads, Affiliate campaigns, and product launches.
• Partner with brand, creative, and social to develop platform-native content that converts.
• Analyze performance daily - GMV, CVR, AOV, creator ROI, content velocity - and turn insights into action.
• Stay ahead of TikTok trends, sounds, formats, and culture; bring the best of the platform back into the business.
• Manage operational health: catalog, pricing, promotions, inventory flow, and compliance with TikTok Shop policies.
• About You:
• 4-7+ years in ecommerce, social commerce, creator marketing,; direct TikTok Shop experience is required.
• Deeply plugged into TikTok and Gen Z culture - you can name the creators, trends, and sounds shaping the platform this week.
• Proven affiliate or creator program management at scale. Big bonus if you have existing relationships with affiliates.
• Strong commercial instincts - comfortable owning a P&L, forecasting, and making trade-off decisions.
• Analytical fluency - fluent in Shop Center, GA, Looker/Tableau, or similar; can model unit economics in a spreadsheet.
• A content brain: you can spot what will convert and brief creators with confidence.
• Bias to action, scrappy, and thrive in fast-moving, brand-driven environments.
• Enthusiasm to build direct relationships with high value affiliates - conversing on WhatsApp, meeting affiliates for coffee, hosting small group dinners
• Bonus Points:
• Built or scaled a TikTok Shop from zero to meaningful GMV.
• Experience in CPG, personal care, or men's lifestyle brands.
• Personal TikTok presence or creator relationships you can activate on day one.
• #LI-TC1 #LI-HYBRID #LI-FULLTIME

Benefits

Additional Information

Why We Exist and What We Do : At Dr. Squatch ( www.drsquatch.com ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

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