Physician Liaison - Surgical Specialties

Requirements

• 3+ years of healthcare sales, pharmaceutical sales, or physician relations experience with a demonstrated track record of meeting or exceeding sales/outreach targets.
• Demonstrated skill in presentation and consultative sales aimed at building referral relationships with physicians and practice staff.
• Ability to develop and manage a physician territory, including call planning, target prioritization, and pipeline tracking.
• Skill in gathering and communicating competitive intelligence as part of the outreach process.
• Proficiency with CRM systems and data-driven reporting tools.
• Ability to prioritize activities and respond to a rapidly changing healthcare environment.
• Licensure, Certification:
• Valid driver's license required.
• Principal Duties and Responsibilities:
• Executes priority physician contacts and relationship development inclusive of face-to-face visits specifically targeted at expanding GBMC's surgical referral volume and market position.
• Manages an assigned territory of 60-80 physician targets, concentrating on the areas of greatest return for Head & Neck, General/Robotic Surgery, and Orthopedics.
• Identifies prospects through targeted calls and systematic outreach to independent and non-affiliated primary care practices.
• Obtains, interprets, and analyzes referral data on physician utilization of GBMC surgical services and services of competing organizations.
• Serves as the primary point of contact between community physicians and GBMC surgical specialists, coordinates resolution of access and scheduling issues.
• Gathers and communicates competitive intelligence on referral patterns and competitor activities to the Chief Marketing Officer.
• Executes the 90-day New Specialist Playbook for every newly hired surgical specialist, including targeted introductions to the top 20 referring PCPs within the first 30 days.
• Accompany new specialists on introductory visits to high-priority physician offices and coordinates with at least one launch event (lunch-and-learn or CME dinner) per new hire.
• Supports the standardized PCP Orientation Program to ensure new primary care physicians are introduced to GBMC's surgical capabilities and key specialists within their first two weeks.
• Coordinates "meet the specialist" events and introductory meetings between new surgical hires and established referring physicians.
• Maintains accurate, current records of all physician contacts, visit notes, referral sentiment, and required follow-up actions in the CRM system within 48 hours of each visit.
• Monitors referral patterns for assigned specialties and identifies trends, leakage, and opportunities; communicates findings to the Chief Marketing Officer and others as appropriate.
• Prepare weekly activity reports summarizing visits completed, issues identified, and upcoming priorities.
• Contributes to monthly and quarterly dashboard reporting supporting program accountability reviews with senior leadership.
• Represents GBMC at community health events, CME dinners, and professional networking events aligned with surgical specialty outreach priorities.
• Coordinates physician participation in community events and assists with developing outreach materials, physician profile cards, and leave-behind collateral.
• Recommends programs and strategies to improve physician loyalty and referral relationships; participates in the development of marketing support materials and educational seminars as requested.
• Supports the annual event calendar tied to specialty priorities and Dance Endowment reporting obligations.
• GBMC Values: Value Description -
• Respect
• I will treat everyone with courtesy.
• I will foster a healing environment.
• Treats others with fairness, kindness, and respect for personal dignity and privacy
• Listens and responds appropriately to others' needs, feelings, and capabilities
• Excellence
• I will strive for superior performance in every aspect of my work.
• I will recognize and celebrate the accomplishments of others.
• Meets and/or exceeds customer expectations
• Actively pursues learning and self-development
• Pays attention to detail; follows through
• Accountability
• I will be professional in the way I act, look and speak.
• I will take ownership to solve problems.
• Sets a positive, professional example for others
• Takes ownership of problems and does what is needed to solve them
• Appropriately plans and utilizes required resources for various job duties
• Reports to work regularly and on time
• Teamwork
• I will be engaged and collaborative. I will keep pe

Benefits

Additional Information

Under limited supervision, executes priority physician outreach and relationship development activities with a focus on surgical specialties. Maintains and enhances ongoing physician referral relationships and cultivates new referral sources in support of GBMC's strategic growth initiatives. Primary accountability includes Head & Neck Surgery, General/Robotic Surgery, and Orthopedics. Education: Bachelor's degree in business, marketing, healthcare administration, or related field.

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