Brand Marketing Manager, Content & Audience

Responsibilities

• Brand Strategy and Development
• Develop and execute a brand marketing strategy that aligns with portfolio goals, audience personas, and market positioning.
• Define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone across all marketing channels.
• Collaborate with the Content and Audience Marketing Director to ensure brand strategies support broader marketing objectives and audience growth initiatives.
• Campaign Planning and Execution
• Design and implement brand-focused campaigns that drive awareness, engagement, and audience growth.
• Develop campaign briefs that outline objectives, audience insights, brand messaging, and channel strategies.
• Partner with the Content Marketing Manager, Comms Planner, and Campaign Manager to ensure brand campaigns align with messaging frameworks and tactical plans.
• Optimize brand campaigns for maximum impact across organic social media, email, events, and other owned channels.
• Audience Engagement and Growth
• Use brand marketing strategies to grow audience engagement and expand the portfolio's reach within target markets.
• Develop initiatives that foster brand loyalty and advocacy, including community-building efforts and influencer partnerships.
• Collaborate with the Audience Marketing Team to segment and nurture audiences, ensuring smooth transitions into attendee and commercial marketing workflows.
• Performance Monitoring and Optimization
• Establish and monitor KPIs for brand marketing campaigns, including awareness metrics, engagement rates, and audience growth.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Use insights from analytics to refine brand strategies and optimize campaigns for maximum impact.
• Collaboration and Alignment
• Work closely with the Content Marketing Manager, Social Media Manager, Comms Planner, and Campaign Manager to ensure brand campaigns align with portfolio goals and audience needs.
• Collaborate with the Centres of Excellence to execute Brand Marketing Campaigns.
• Partner with creative teams to ensure brand visuals are engaging, cohesive, and aligned with portfolio identity.
• Collaborate with the Product Marketing Managers to ensure brand messaging supports broader marketing objectives and drives audience growth.
• Agile Ways of Working
• Foster agile workflows by embedding iterative planning and adaptability into brand marketing strategies.
• Use real-time performance
• Proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels.
• Strong ability to define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone.
• Experience in designing and implementing brand-focused campaigns that drive awareness, engagement, and audience growth.
• Data-driven mindset with a focus on embedding analytics into brand strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including content marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple brand campaigns and initiatives simultaneously.
• Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• WHAT SUCCESS LOOKS LIKE
• Strong Brand Presence: Build and enhance the visibility, reputation, and equity of portfolio brands across key markets.
• Engaging Brand Campaigns: Deliver brand-focused campaigns that resonate with target audiences and drive awareness, engagement, and audience growth.
• Audience Growth: Expand the portfolio's reach within target markets through effective brand marketing strategies.
• Strategic Alignment: Ensure brand strategies align with portfolio goals, audience personas, and broader marketing objectives.
• Performance Optimization: Use analytics to refine brand strategies and optimize campaigns for maximum impact.
• Collaboration Success: Build strong relationships with cross-functional teams to ensure brand campaigns are aligned and impactful.
• We

Benefits

Additional Information

This role can be based in our 240 Blackfriars or 79-83 North Street, Brighton office. The Brand Marketing Manager is a strategic and creative role within the Content & Audience pillar focused on building and enhancing the visibility, reputation, and equity of portfolio brands. Reporting to the Content and Audience Marketing Director, you will be responsible for developing and executing brand marketing strategies that drive awareness, engagement, and audience growth across key markets. You will act as the custodian of portfolio brands, ensuring consistency in messaging, visuals, and tone across all marketing activities. By aligning brand strategies with audience personas and portfolio goals, you will ensure that brand marketing efforts resonate with target audiences and deliver measurable results.

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