Social Media Senior Manager, Asia

About the role

As the Social Media Senior Manager, Asia you will lead Crunchyroll's social media and audience engagement strategy across Southeast Asia, Taiwan, and South Korea. Responsible for driving audience growth, fandom engagement, cultural relevance, strengthening brand affinity ,through innovative, social-first programs and campaigns that connect fans with Crunchyroll's content, creators, and experiences across the region. Reporting to the Marketing Director, Asia, this role serves as a key strategic partner to both regional and global stakeholders, translating audience insights into impactful campaigns and long-term growth opportunities. The ideal candidate is both strategic and execution-oriented, with strong regional market awareness, exceptional stakeholder management skills, deep social media expertise, and a proven understanding of fandom and community ecosystem. They bring a passion for anime, entertainment, gaming, and youth culture, and can translate audience insights into impactful social strategies and campaigns.

Responsibilities

• Social Strategy & Execution
• Drive the regional social content strategy and execution, overseeing platform strategies, editorial planning, campaign development, content localization workflows, and creative approval across Southeast Asia, Taiwan, and Korea.
• Ensure localized social-first storytelling that connects fans with Crunchyroll's content, creators, and experiences while ensuring brand consistency and local relevance.
• Drive social excellence across major content and brand initiatives, ensuring social media plays a central role in anime premieres, simulcast launches, theatrical releases, events, conventions, and integrated marketing campaigns.
• Fandom, & Community Engagement
• Partner with local market teams and community stakeholders to deepen fan participation, strengthen brand affinity, and drive sustained community growth.
• Build and grow Crunchyroll's fandom and community ecosystem, fostering meaningful engagement with anime fans through community programs, fan advocacy initiatives, events, conventions, social activations, and user-generated content.
• Lead the regional creator & influencer strategy, including creator identification and selection, campaign briefing, agency management, content collaboration, performance measurement, and long-term relationship development.
• Insights, Analytics and Measurement
• Leverage audience insights, social listening, and performance analytics to identify emerging trends, inform marketing strategy, and optimize content performance
• Establish and track key success metrics-including audience growth, engagement, video views and watch time, sentiment, share of voice, creator performance, campaign impact, and community health-and provide actionable recommendations to regional and global leadership.
• Cultivate strategic relationships with platform partners, including TikTok, Meta, YouTube, X, Threads and emerging channels, to unlock innovation opportunities, beta programs, and audience growth initiatives.
• Social Governance & Management
• Champion social governance and brand reputation management, establishing community standards, escalation frameworks, and crisis response protocols while partnering with PR, Communications, and Customer Experience teams to ensure a brand-safe fan experience.

Requirements

• 8+ years of experience in social media, digital marketing, audience development, community management, or content marketing, preferably within entertainment, streaming, gaming, media, youth culture, or other fandom-driven brands.
• Proven experience developing and executing r

Benefits

Additional Information

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love. Join our team, and help us shape the future of anime! Crunchyroll is the ultimate home for anime worldwide, connecting millions of fans through streaming, theatrical releases, events, gaming, and beyond. As we accelerate our growth across Asia, we are seeking a Social Media Sr. Manager, Asia to lead social strategy, audience engagement, and fandom growth across the region. This role will be responsible for building and scaling our brand voice in both markets, ensuring strong planning, creative execution, and engagement across all social platforms. The role requires a mix of strategy and hands-on execution.

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