Marketing Manager Foods (Maternity Cover)

Responsibilities

• Consumer & Market Insights Develop a deep understanding of category performance, consumer behavior, shopper insights, and retailer strategies.
• Collaborate closely with Consumer & Market Insights and external research partners to inform decision-making.
• Strategic Planning & Execution Contribute to the development and annual revision of the long-term category strategy.
• Lead the Integrated Business Planning (IBP) process: conduct brand analysis, define strategic priorities and craft the annual marketing plan.
• Brand Management & Activation Own and drive the Hellmann's brand strategy and execution within the Greek market
• Design and implement launch/relaunch plans
• Oversee media and promotional strategies, adapting to market dynamics and competitive landscape
• Coordinate the local execution of regional/global initiatives (e.g., packaging, media)
• Performance Monitoring & Innovation Track and evaluate the success of new product launches.
• Identify and validate new business opportunities through market analysis and business case development.
• Cross-Functional Leadership Act as a key liaison between marketing and other departments to ensure seamless execution.
• Manage marketing budgets effectively and within agreed targets.
• REQUIRED QUALIFICATIONS
• 5+ years of experience in brand management or brand development
• Proven experience in media planning and consumer activation (traditional and digital)
• Strong analytical, strategic thinking, and business acumen
• Fluency in both English and Greek
• High proficiency in MS Office tools

Requirements

• Postgraduate degree in Marketing, Business Administration, or a related field (MBA preferred)
• Experience in sales or cross-functional commercial roles
• Demonstrated ability to translate insights into impactful and innovative brand initiatives
• ADDITIONAL INFORMATION
• Hybrid work and flexibility.
• Continuous learning and development opportunities.
• Competitive remuneration.
• Benefits: life insurance, meal vouchers.
• Contract: fixed-term maternity cover (12 months).

Benefits

Additional Information

This role exists to drive the strategic direction of Unilever's Dressings category in Greece by developing and executing insight-led brand plans that deliver short-term performance and long-term, sustainable growth. In addition, this role holds direct responsibility for the management and development of the Hellmann's brand within the category. You'll be part of a team that believes in doing work that matters - for people and the planet. Because here, we don't just hire for jobs. We invite you to be part of something bigger.

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