Senior Demand Planner

About the role

At HelloFresh, we are changing the way people eat forever. We are looking for a Senior Demand Planner to join our Central Planning Team , driving strategic forecasting and technical innovation across the UK and International markets while acting as the operational heartbeat of selected European markets. Seeking a data-savvy pro with strong SQL skills to unlock insights and drive smart decisions! You will play a pivotal role in our Operations, moving from fragmented local forecasting to a unified, automated, and data-driven global model. You will also own the demand signal that drives every operational decision - from how much food we buy (Procurement) to how many staff we schedule (Production) and how many trucks we book (Logistics). The Mission: The Demand Planning team is transitioning from a legacy operating model into a Predictive Intelligence function. Our vision is to evolve from reactive demand estimation to active supply chain shaping, leveraging data to anticipate market shifts, mitigate risk, and optimize operational costs. You will bridge the gap between legacy operations and predictive intelligence. This role has a critical dual objective: Strategic Architecture & Innovation: Driving the innovation required to architect the standardized forecasting tools, demand simulation frameworks, and future-state processes that will unlock scalable growth across International markets. Operational Execution & Continuity: Ensuring flawless operational continuity for Ireland forecasting, protecting service levels and optimizing costs during this transition. Ultimately, you will ensure that while we build the next generation of automated planning pipelines, our daily supply chain execution remains agile, accurate, and highly efficient.

Responsibilities

• Strategic Improvement
• Drive Standardization: Establish a unified, model-driven demand planning architecture. You will manage the planning process to strictly limit manual overrides, ensure real-time communication with key stakeholders and proactively take actions to correct the forecast.
• Automated Ecosystem Transition: Drive the shift toward an automated pipeline. Work alongside forecast engineers to design robust solutions that support an efficient, scalable process, ensuring local nuances are handled without breaking the unified code base.
• Scenario Modeling & Innovation: Work with Data Science to refine our Confidence Range Forecasts and Scenario Simulations. Build "What-If" scenarios (e.g., "What if we run an aggressive promo in Ireland next week?") to stress-test operational capacity and mitigate supply chain risk.
• Cross-Functional Stakeholder Management (S&OP)
• Lead the S&OP Rhythm: Facilitate the weekly planning cycle with local stakeholders such as Market leadership, Logistics, Production and Procurement. You will shift the focus from simple error reporting to comprehensive risk management and strategic alignment.
• Commercial & Marketing Alignment: Partner with Marketing to align on customer conversions and retention. You will ensure that growth campaigns are accurately reflected in the Expected Demand view before they hit the supply chain.
• Deep Dive Diagnostics: When deviations occur, you will move beyond surface-level metrics. Your role is to explain the key drivers of the variance to provide actionable insights that prevent recurrence.
• Operational Forecasting & Plan Ownership
• Own the Number: Generate and validate daily and weekly demand plans for Ireland. You are the guardian of the Decision-Time forecast, ensuring the plan is accurate at the exact moment Procurement and Production need to act, without relying on rigid timelines but rather on operational readiness.

Requirements

• Experience: 4+ years in Demand Planning, Supply Planning, or Data Analytics, preferably in e-commerce, food retail, or FMCG (short shelf-life/perishable experience is a massive plus

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