Senior Director - Strategy Planning

Requirements

• Expertise in offline or online planning
• Adept at data analysis and evaluation
• Attention to detail and accuracy in output
• Good time-management skills and ability to handle multiple projects at a time
• Good interpersonal communication and presentation skills
• 9-10 years of experience in media planning
• Preferred background in mathematics or statistics
• Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools - BARC, IRS, TGI, GWI, DV 360, FB dashboard, etc.
• About Mindshare

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Overview of job Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Product Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Partner, Product Strategy, Mindshare Fulcrum 3 best things about the job: Contribute to influencing and enhancing planning best practices Lead strategic thinking and integrated solutions Work with the largest advertiser and leader in the FMCG segment In this role, your goals will be: In three months: Familiarize with the systems and processes Learn the planning methodology of the agency on both online and offline media Understand the different streams of analysis the team undertakes Contribute to at least two projects that the team is working on along with BAU In six months: Thorough understanding of planning principles and processes to demonstrate in day-to-day work and conversations Collaborate with the necessary teams during a workstream pro-actively Point-of-view on the best approach that should be taken on projects Ideate on and deliver at least three projects In twelve months: Ability to help build a narrative for the projects undertaken by the team Manage and deliver projects end-to-end What your day job looks like at Mindshare: Provide strategic input in crafting the approach of a project, lead data analysis and support in building the project as a whole Collaboration with various teams for information exchange Be the go-to person for teams on certain projects and media planning principles

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