Lead Researcher, Brand Performance & Cultural Insights

Responsibilities

• Connect customer, brand, competitive, and cultural signals to PrizePicks' business performance and decisions, driving major changes in what the company builds, how it shows up in market, how it invests, and where it should stop.
• Own PrizePicks' brand performance measurement end to end. Design and run the studies, synthesize the read, write and ship the recommendation, and follow the changes through until they land in product, brand, or growth decisions.
• Own the cultural intelligence program end to end. Surveys, social and cultural listening, online communities, and qualitative work that surface shifts in fan behavior, gaming, sports, and adjacent subcultures before they show up in performance data.
• Create strong, compelling project briefs that frame business problems as research solutions. Ask the questions stakeholders don't know to ask. Push past surface-level requests to the underlying decision, and make sure every project is pointed at a real growth opportunity.
• Partner directly with leaders and operators across Product, Design, Brand & Marketing, Retention & Lifecycle, Strategy, and Analytics. Recommend what to accelerate, deprioritize, or stop. Follow the recommendation through until it changes what the team is doing.
• What you have:
• Evidence of moving the business: 7+ years in market research or consumer insights where you can point to specific decisions that changed, dollars that moved, or directions that shifted because of work you owned end to end. Years matter less than evidence of impact.

Additional Information

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? Strategic Insights gives PrizePicks a clear, current, and forward-looking view of customers, competitors, and the market, and we are accountable for what they do with it. We work in a fast-moving category: fans, gaming, sports, and the digital entertainment they care about. Category, consumer, and cultural reality shifts quickly, and our business needs to shift with it. We are a senior team within Analytics that combines customer insights, market intelligence, and competitive intelligence with direct partnership across Product, Brand, Marketing, Strategy, Growth, and Government Affairs. We drive decisions at every level of PrizePicks - from executive investment and strategy down to the day-to-day calls product managers, designers, marketers, and analysts make - with insights that are fast, rigorous, and tied directly to the business. The deliverable is the decision; the work isn't done until consumer and market reality has shifted what someone in the building is doing differently. We are hiring a Lead Researcher to own how we measure, contextualize, and improve PrizePicks' brand performance and cultural position, end to end. You will complement brand measurement with qualitative insight into the consumer mindset (fan, social, cultural) that surfaces shifts in fan behavior, the category, and the competitive set before they show up in performance data. You will operate as a high-impact individual contributor, working hands-on across every step from problem framing through executive-ready recommendation. You will partner directly with leaders and operators across the business, from SVP to IC, and you will own the stakeholder relationship and the recommendation. No translator in the middle. You build alignment collaboratively, but you stay accountable for the point of view, and you follow your insights into the room where the decision actually gets made.

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