TikTok Shop - Strategic Mass Account Manager, French Market

About the role

The Merchant Growth team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs, growth workstreams, thus empowering our merchants to grow and scale their business. This role is suited either for an experienced Operations Manager, Program Manager or Project Manager, with e-commerce experience or in management consulting, analytics field.

Responsibilities

• Lead end-to-end incubation operations for high-potential partners, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
• Own the strategy and execution to increase the number of active sales partners and drive high-quality partner growth for TikTok Commerce, including developing lifecycle incubation plans and optimising growth levers through various proof-of-concept (POC) initiatives.
• Act as the key point of contact for senior and cross-functional stakeholders, leading high-level strategic discussions, aligning priorities, and driving decision-making to achieve business growth and incubation targets.
• Identify scalable growth opportunities and design/roll out programs to improve partner performance (e.g., video/LIVE challenges, lifecycle email campaigns, enablement initiatives).
• Conduct deep-dive analyses to understand partner segments, diagnose performance blockers, and surface root causes using data analysis, partner interviews, and surveys; translate insights into actionable product and process improvements.
• Design and manage partner communication channels (Lark groups, IM, etc.) to run mass account management activities including forecasting, troubleshooting, partner education, and incubation program delivery.
• Capture, document, and share learnings to establish best practices, influence internal and external stakeholders, and drive continuous improvement across incubation and partner growth programs.

Requirements

• Bachelor's degree or above, with 3+ years of experience in mass account management or partner incubation; proven track record managing hundreds of partners at scale.
• Fluent in English and French due to working and speaking directly with partners within the French market, strong understanding of e-commerce market, consumer behaviour, and digital/mobile commerce trends.
• Strong analytical skills and business judgment; able to turn complex data into clear opportunities and action plans.
• Advanced Excel proficiency, including building and auditing formulas (e.g., XLOOKUP/VLOOKUP, INDEX-MATCH, IF/IFS, SUMIFS/COUNTIFS) and working with large datasets.
• Results-driven with strong ownership and accountability.
• Excellent cross-functional collaboration skills; able to influence and drive projects forward with diverse stakeholders.
• Fast learner and self-starter; entrepreneurial mindset with comfort operating in ambiguity and rapid change.
• Hands-on and pragmatic; willing to dive into detail and handle operations when needed.

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