App User Acquisition Manager - Betty CA
External
Bettyjobboard · Sofia, BulgariaPrepare for this interview
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About the role
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more.
Responsibilities
- Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
- Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
- Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
- Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.
Requirements
- 3+ years of hands-on experience in app user acquisition.
- Solid experience with AppsFlyer or another MMP, including app user reporting.
- Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
- Experience with GA4: event setup, custom reports, and troubleshooting.
- Excellent communication skills with the ability to work cross-functionally with various stakeholders.
- A proven track record of executing performance marketing strategies that drive revenue growth.
- Fluency in written and spoken English.
- The ability to adapt quickly and perform well in a fast-paced environment.
- Experience in the gambling or iGaming industry.
- Familiarity with data visualization tools like Tableau or Power BI.
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