WPP Media - Senior Planner (MS), Japan

About the role

Mindshare I Senior Digital Media Planner Digital Tokyo, Japan Position at Mindshare As a Senior Digital Media Planner , you will be responsible for creating the digital media strategy and accompanying plans that address clients' business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts). Reporting of the role This role reports to the Media Planning Directo . 3 best things about the job: Diversity of Clients - you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on). Young and Dynamic Team - as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual. Support - Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams - Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics). Measures of Success In three months - you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs. In six months - you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform. In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution. Responsibilities of the role: Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients) Manage and engage with client counterparts and internal account teams for key account assignments Negotiate with media publishers Identify and propose innovative digital media solutions to clients Do campaign implementation (collaboration with ad operations team), optimization and reporting Participate in new business pitches, etc. Provide assistance to Media Planning Director for business development of key agency accounts

Requirements

• Experience in a digital media function
• Experience in advertising, public relations/communications, marketing or any similar field
• Strong English verbal and written communication skills as advantage
• MS Office Skills (Excel and PowerPoint)
• Strong analytical and numerical skills
• Client servicing skills
• Has a good grasp of the Japanese digital media landscape; capable of using media tools
• Strong project management skills - ability to manage multiple projects and accounts
• Can work with minimal supervision
• Energetic team player, and ability to work under pressure
• Experience in performance and programmatic media planning would be an advantage
• Fluency in Japanese as a priority and English as strong advantage
• About Mindshare
• We were born in Asia in 1997 and for more than 20 ye

Benefits

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Brief Description As a Senior Digital Media Planner , you will be responsible for creating the digital media strategy and accompanying plans that address clients' business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).

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