Customer Marketing Lead

External

Pinnacle · Hyderabad, India

Full-timeOn-site2w ago

CRMLeadership

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Benefits

The Complete YouHealth, vision, and dental insurance, life insurance, paid time off (PTO), paid holidays, 8 hours of volunteer paid time off (VPTO), and maternity and parental leave.Company CelebrationsQuarterly town hall and fellowships, length of service awards where employees receive additional paid time off and bonuses to cover travel expenses for anniversary milestone trips (5, 10, and 15 years).Empowering You for SuccessThe Pinnacle Way (TPW)T PW is our definition and accountability to ensure a consistent and effective experience for our customers. TPW includes 4 key elements of the customer experience and it guides the way we work:We Understand : what the true goals and objectives are for the facility, leaders, and personnel that we engage. We will also go to great lengths to define the value of our work so we can measure our progress and return that value accordinglyWe Solve : whatever problems or obstacles are required to help each c ustomer achieve their reliability goals. It is here that we make sure that we bring all our resources to bear to help that site reach new reliability heightsWe Execute : with excellence. This means that our work processes are tight, our quality is high, and our delivery is consistentWe Align : when our team and the customer are operating with a cadence and structure that is clear and consistent, ensuring that our solutions and our execution are moving forward, we are documenting progress, and measuring valueLimitations and DisclaimerThis job description describes the general job duties , accountabilities an d physical requirements associates with the position; it is not an exhaustive list of all the duties, accountabilities , or skills required for the position.The general job duties , accountabilities and physical requirements associated wiHealth insuranceDental insuranceVision insurancePaid time offPerformance bonusParental leave

Additional Information

We are building a team of trailblazers, who embody growth, impact, and excellence. Job Description At Pinnacle, our vision is to make the world reliable, one customer at a time. What does Reliability mean to you? For Pinnacle, reliability means our customers can trust that their facilities operate when and how they are supposed to. With a focus on data, Pinnacle drives to increase safety, efficiency, and evolve facilities to an optimized state through reliability. Pinnacle serves a variety of Industries, including: Oil & Gas Food & Beverage Specialty & Petrochemical Pharmaceutical Mining Agriculture & Fertilizer Lumber Water & Wastewater Rooted in exploration, we constantly seek innovative ways to enhance industrial reliability. By fostering team development and embracing growth, we deliver added value to customers, creating a lasting global impact. This commitment drives us to cultivate bold future leaders, continuously reshaping the understanding of reliability. Innovation resides at the heart of our core values-excellence, impact, and growth-propelling us toward our vision. Why Advance Your Career at Pinnacle? Our people are our driving force, vital in realizing our goal of a more reliable world. We prioritize fostering professional growth, offering comprehensive onboarding, training, leadership programs, and continuous learning opportunities. At Pinnacle, you'll expand your horizons across disciplines, collaborating with diverse teams, and participating in the development of leading-edge solutions. Curiosity, engagement, and impact are celebrated traits here. We strive for excellence in everything and seek people who share this drive to join our team. Our collaborative work environment encourages employees to develop the tools and techniques that redefine what reliability means to the industry. Position Customer Marketing Lead Job Summary Drive customer engagement, retention, and expansion through targeted marketing programs. This role owns upsell/cross-sell campaigns, lifecycle communications, and product engagement initiatives. Job Duties Build and execute customer campaigns Develop targeted newsletters and lifecycle communications Drive user engagement within the product (Newton) Segment customers and personalize messaging Partner with internal teams to improve engagement Accountabilities/Results/Success for this role I ncreased expansion revenue Higher product engagement and adoption Improved retention and customer lifecycle metrics Required Qualifications/Skills/Competencies 4 + years in customer marketing (B2B SaaS preferred) Experience with lifecycle marketing and CRM tools Strong segmentation and campaign execution skills Data-driven mindset focused on retention and growth

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