Product Marketing Manager II, GTM Operations

About the role

As a Product Marketing Manager II, GTM Operations at AvidXchange, you will own the planning and execution behind partner and buyer go-to-market, serving as the operational backbone that keeps launches on track, enablement current, research sharp, and reporting visible across the GTM organization. You will build and run the systems, programs, and frameworks that allow GTM Strategists to focus on strategy, while personally ensuring partner launches are executed with precision, enablement assets reflect what the field needs, and market intelligence informs every decision. This is a high impact, high visibility role for someone who thrives in ambiguity, takes ownership without being asked, and is motivated by building scalable programs that drive measurable partner and buyer growth. For the right person, it is an opportunity to develop deep GTM expertise at the center of one of the company's highest priority growth areas.

Responsibilities

• Partner Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
• Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency.
• Sales and Partner Enablement: Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions.

Requirements

• Education: Bachelor's degree in business, marketing, or related field.
• Experience: 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment. Experience with AP automation or financial software is a plus.
• Research and Analytical Skills: Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations.
• Communication: Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries.
• Execution: Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently.
• Operational Excellence: Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality.
• Collaboration: Team-oriented professional with a passion for partnering across functions and helping others succeed.
• About AvidXchange
• A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develo

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