Manager, Audience Analytics

Responsibilities

• Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what's not working.
• Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements.
• Checks for proper reception of the audience figures from media research.
• Ensures the production of campaign reports complete with comments on progress and performance of programs/channels.
• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing multiple small accounts or projects.
• Analyses information to solve on-going problems; Demonstrates thought leadership, strategy guidance moving from pure execution to tactical/strategic thinking.
• Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives; Understands infrastructure and team dynamics.
• Required Skills and Experience
• Experience summarizing large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights.
• Experience with the collection, measurement, analysis, visualization, and interpretation of digital data illustrating user behavior on websites, mobile sites, and mobile applications.
• Working knowledge of various audience software and tools, including data visualization tools and statistics packages.
• Planning, executing, controlling, and monitoring the work of a team to achieve specific goals and meet specific success criteria within established timelines.
• Ability to pursue and cultivate business relationships, partnerships, and alliances internally and externally.
• Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential.
• Desired Skills and Experience
• Experience with data measurement and analytics
• Experience with healthcare clients across DTP and HCP activations
• We See You
• We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
• We See You at IPG Mediabrands.
• Wage and Benefits
• We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
• Employment Transparency
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits

Additional Information

Position Overview The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results.

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