Copy Lead

Responsibilities

• Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels
• Own creative output across key projects, setting the bar for quality, craft, and originality
• Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks
• Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices
• Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships
• Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work
• Provide feedback and elevate other writers' work
• Work alongside creative leadership to protect and evolve the WHOOP voice

Requirements

• 5-8 years of experience in copywriting with a strong portfolio of campaign or brand work
• Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative
• Experience writing scripts for video, social, and other narrative formats
• Strong understanding of social platforms and how to create work that resonates in culture
• Experience developing naming systems for campaigns, products, or initiatives
• Strong creative instincts with the ability to generate, refine, and elevate big ideas
• Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes
• Comfort presenting creative work and engaging in constructive critique with peers and stakeholders
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

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Company Intel

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