Senior Social Content Creator

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Burson Creative: You'll be joining a creative team that's been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that's curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere. We've intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We're looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further. Check out our latest work here. https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us More about the role: Burson is looking for a Senior Social Content Creator who is passionate about all things social media and is a visionary leader in social storytelling. The ideal candidate is proactive, strategic, socially-savvy, and detail-oriented - someone who doesn't just follow trends, but creates them. You should be able to react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape. A deep understanding of internet and pop culture, especially as it relates to Gen Z, is essential. In this role, you will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns and activations. You will independently package and present social content strategies to both internal and external stakeholders, effectively communicating rationale and impact. You may work across a diverse portfolio of clients - including Novo Nordisk, Supernus, Novartis, Teva, BUBS, ANA, and Spotify, among others - translating complex brand challenges into impactful social narratives. This role demands a deeply hands-on approach to graphic design and video production, ensuring every piece of content meets the creative vision but also stands out in a crowded social landscape. We need a collaborative and positive team player who can jump in wherever needed, take ideas from concept to execution, and navigate client feedback like a pro - all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and healthcare landscape.

Responsibilities

• Lead social creative strategy - develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
• Lead and execute daily and planned hands-on content creation, including graphic design, video editing/shooting, motion graphics, and animation for brand social channels across platforms including Instagram, TikTok, and beyond
• Daily and planned content creation for brand social channels across platforms including Instagram, TikTok, and beyond - including concepts, franchises, and repeatable templates
• Inform and create content that speaks to key cultural moments, ensuring optimal use of platform features and best practices
• Lead art direction and copy crafting for comprehensive social campaigns, personally executing visual designs and ensuring consistent brand aesthetics and tone across all creative outputs
• Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
• Support social listening and insights efforts, tracking culture and trends in real time while balancing ongoing deliverables
• Independently package and present social content strategi

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