Associate Brand Manager (Tobacco)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• Key account representative for Agency and Client
• Services Client on day-to-day basis to ensure all deliverables are met
• Builds and maintains good relationships with Client
• Works with Account Director to develop long and short-term marketing and advertising initiatives
• Helps Client evaluate effectiveness of marketing and advertising programmes and monitors competitive activities and plans appropriate response/action
• Works with Creative team to ensure creative development is on strategy and meets Client's expectations / standards
• Keeps senior management fully informed of account activity and development including client issues
• Manages overall budget and account profitability including monthly internal account reconciliation
• Works with Creative team to ensure creative development is on strategy and meets Client's expectations / standards
• Any other reasonable duties, functions or responsibilities assigned to you from time to time
• REQUIRED SKILLS:
• Able to present and sell Agency thinking and work
• Solid presentation and project management skills
• Excellent interpersonal and relationship-building skills with clients
• Knowledge of all agency functional areas in order to monitor, evaluate and impact the quality of work from strategy development to the finished product (this includes production, media, research, etc.)
• Strong verbal and written communication skills

Requirements

• BA/BS degree required
• Minimum three to five years' experience within an advertising agency or related industry.
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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