Director of Marketing and Communications
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ORGANIZATION SUMMARY: The internationally renowned Mark Morris Dance Group (MMDG) has received "highest praise for their technical aplomb, their musicality, and their sheer human authenticity." (Bloomberg News). Founded in 1980, the Dance Group performs the repertory of choreographer Mark Morris, hailed as the "the most successful and influential choreographer alive, and indisputably the most musical" (The New York Times), whose work is acclaimed for its ingenuity, musicality, wit, and humanity. Live music and community engagement are vital components of the Dance Group. It has toured with its own musicians, the MMDG Music Ensemble, since 1996, and regularly collaborates with orchestras and opera companies around the world. In addition to 12 full-time dancers, the organization currently employs approximately 200 full-time, part-time and seasonal employees. In the heart of the Brooklyn Cultural District, the Mark Morris Dance Center, founded in 2001, is the hub of dance and music education in Brooklyn. The nine-studio building provides affordable classes in multiple genres for people of all ages, levels, with and without disabilities, accompanied by live music. The studios, a performance space, a Wellness Center, and ancillary spaces are all available to the community and to nonprofit organizations at subsidized rates. MMDG's Community Education Programs partner with public and private schools and community centers to provide customized classes. MMDG also offers customized dance workshops for persons with Parkinson's disease. MMDG programs in NYC and worldwide engage over 100,000 people annually. Propelled by core values of community, access, excellence, and creativity, MMDG is committed to ongoing equity, diversity, and inclusion work to ensure its programs are welcoming and accessible to all. The Mark Morris Dance Group is seeking a Director of Marketing and Communications to strategically advance our visibility, reputation, and audience engagement. The Director is responsible for promoting the Mark Morris Dance Group's performing company, Dance Center, Dance for PD, school, and community programs. T his pos ition will play an integral role in ensuring the organization's brand is effectively communicated to diverse audiences, including ticket buyers, donors, students, community members, press, presenters and other industry professionals. As a member of the senior leadership team, the Director collaborates closely with the Executive Director, Chief Financial Officer and Director of Development to align marketing efforts with institutional goals. The Director will also lead external communications, represent the organization publicly, and play a key role in driving messaging for major initiatives. Reporting to the Executive Director, this role manages branding, content strategy, digital and print communications, advertising, public relations, and audience development initiatives. This role oversees a team of three to four staff members, including a Marketing Manager, Creative Content; Marketing and Digital Engagement Associate; Dancer Social Media Liaison and external consultants. Key responsibilities include but are not limited to: Strategy and Leadership Develop and implement a comprehensive marketing and communications strategy to enhance local, national, and global awareness of the organization's mission and programs. Communicate regularly with the Executive Director and department heads to align marketing strategies with institutional priorities. Collaborate closely with the Development Department leveraging marketing strategies to design and execute integrated campaigns that build and diversify the organization's base of support, strengthen donor relationships, and drive philanthropic engagement. Lead and mentor a high-performing marketing team, providing strategic direction, professional development, and performance management. Promote a culture of collaboration, innovation, and creative thinking, encouraging the team to experiment with new strategies to stay motivated and bring fresh ideas to the table. Oversee and manage the marketing budget, effectively allocating resources to achieve marketing goals within budget. Develop and implement crisis communication strategies to safeguard the organization's reputation and ensure clear, transparent messaging during challenging periods internally and externally. Audience Development and Revenue Growth Drive audience development, engagement, and revenue growth by creating and managing marketing campaigns for performances, education programs, and community engagement initiatives. Develop and execute strategies to support the recruitment and retention of students across all education programs. Partner with the Development Department to enhance audience engagement through targeted email automation, segmentation, and personalized donor journeys that drive sustained support and increased giving. Support Artistic department and booking represent
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