Business Analyst, Marketing Analytics

Responsibilities

• Solve problems with structured/unstructured quantitative data and derive actionable insights for improving the impact ROI of our digital marketing programs
• Deliver comprehensive analytics (reports, analytics, and presentations) to diagnose issues, identify risks, and lead conversations that inform and shape decision-making
• Partner with key Gartner business leaders and cross-functional stakeholders across many different GSSO functions
• Ensure data integrity and accuracy by implementing best practices for data validation, documentation, and governance
• Identify opportunities for process, data, and reporting improvements increase efficiency and effectiveness

Requirements

• 2-4+ years proven experience as a Business Analyst or Senior Business Analyst, preferably working in business and/or digital marketing analytics
• Strong quantitative and qualitative problem-solving skills, with the ability to think strategically and make data-driven decisions
• Strong analytical skills, including proficiency with web analytics tools like Google Analytics, Microsoft Excel and analytics databases
• Excellent communication skills, with the ability to work effectively with different personalities across the organization
• Strong understanding of dashboarding tools like Looker Studio and/or PowerBI and their capabilities
• Baseline understanding of SQL is expected to support data exploration and validation
• Excellent project management skills, with the ability to manage multiple tasks across different projects at once
• Experience working with senior and executive leadership
• A team player. You get along well with your colleagues and are always ready to help get things done. You enjoy working on projects with multiple people and share knowledge
• Passionate about learning. You thrive on complex technical challenges and are always eager to learn the latest technologies
• Organized and detailed-oriented . You think ahead of time about how best to implement new features, and your code is clean, well-organized and properly documented
• Innovative. You are always proactively looking for opportunities to problem solve using innovative methods that impact the business
• What you will get:
• Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities
• #GSSO
• #LI-KP2
• #LI-Hybrid
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular,

Benefits

Additional Information

What makes Gartner GSSO a GREAT fit for you? Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales and services teams, which are delivering approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support global sales and services teams comprised of nearly 9,000 associates who sell to and service every major function, industry and market sector around the world. About this role: Gartner invests heavily in sales support resources, such as our Digital Analytics and Marketing Analytics programs. These programs are designed to support ongoing sales skill development globally, as well as taking marketing-derived leads and equipping sales to close them. This Business Analyst will join our Marketing Analytics team, focusing on our Digital Experience & Acquisition program success by analyzing data, developing insights, and providing data-driven recommendations. This role requires strong communication, analytical skills, and the ability to collaborate with cross-functional business and sales teams to translate data into actionable recommendations.

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