Executive, Ecommerce

Requirements

• Bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field is preferred.
• 1+ years of experience in an e-commerce or performance marketing role is required.
• Proven, hands-on expertise in setting up, managing, and rigorously optimizing ad campaigns on major e-commerce platforms like Shopee, TikTok Shop, and Lazada.
• Deep understanding of the e-commerce landscape in Vietnam, including platform-specific nuances and best practices.
• Strong analytical skills with a demonstrated ability to use sales and media data to drive performance improvements.
• Experience in developing e-commerce media plans or demonstrating a strategic planning mindset is a significant plus.
• Excellent attention to detail and the ability to manage multiple, complex campaigns simultaneously in a fast-paced environment.
• Life at WPP Media & Benefits
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• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As the Executive E-commerce, you will handle key responsibilities: Manage the end-to-end setup, activation, and daily optimization of performance commerce campaigns on major platforms including Shopee, TikTok Shop, Lazada, and Tiki. Closely monitor and relentlessly optimize campaigns to meet and exceed key e-commerce KPIs such as Return on Ad Spend (ROAS), Gross Merchandise Value (GMV), and Conversion Rate. Implement and manage a variety of e-commerce ad formats, including in-app ads, collaborative ads (CPAS), and onsite search placements. Prepare and deliver regular, insightful performance reports that provide clear analysis and actionable recommendations to internal and client stakeholders. Serve as the day-to-day client contact, presenting media plans and translating performance data into actionable insights for internal and external stakeholders. Support developing comprehensive e-commerce media plans that integrate seamlessly within the client's strategy.

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