Sr. Ad Attribution Engineer

About the role

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. Visit www.VersantMedia.com for more information. Fandango is seeking a Senior Ads Attribution Engineer to own the automation, architecture, and operational health of its ads measurement and pixel delivery ecosystem. This role exists because the volume of per-movie, per-platform tag provisioning work has reached a scale that demands an engineering solution - and because Fandango's expanding platform roadmap requires someone who can own measurement accuracy end-to-end as new integrations are shipped. Sitting within the F360 team, this role partners closely with F360 Fullstack and Data Engineers. The Fullstack Engineer builds and ships platform integrations, while the Senior Ads Attribution Engineer leads attribution instrumentation by owning tagging, pixel implementation, and signal quality. The role works with engineering teams to ensure events contain the identifiers and measurement signals required for advertising use cases, helps identify and remediate data gaps, and supports the reliable delivery of attribution-ready data to downstream platforms. Why This Role Matters: Today, every film release requires manual creation of multiple tickets to provision tracking pixels across a growing roster of ad platforms and measurement partners. At current volume, this creates a bottleneck that can limit campaign launch velocity and introduce risk when Movie IDs are manually maintained in tag rule conditions. The Senior Ads Attribution Engineer will help eliminate that bottleneck by building an automated pixel orchestration layer on top of F360's existing movie metadata and delivery infrastructure, while owning the measurement standards and signal quality that studio Ad Ops and Performance Marketing teams depend on. This is a remote role with expected opportunities for in-person collaboration approximately 10% of the time. This is a salaried position with on-call expectations.

Responsibilities

• Design and build automated pixel provisioning and orchestration systems that trigger tag setup across ad platforms when a new movie enters the F360 system, replacing manual ticket-per-film workflows with scalable engineering solutions.
• Eliminate manual Movie ID maintenance in tag trigger conditions by replacing hardcoded rules with database-driven lookups against F360's existing PostgreSQL movie catalog.
• Build and support server-side measurement orchestration for Fandango Ticketing and Fandango at Home, centralizing signal delivery, reducing reliance on client-side tags, and improving measurement reliability.
• Own event taxonomy, naming conventions, Solution Design Reference documentation, QA standards, and event schemas for tracked events across media platforms and CAPI integrations.
• Monitor and improve match rates, deduplication logic, schema quality, and feed health across CAPI platform feeds, mobile measurement partner integrations, and ad platform signal delivery.
• Partner with Engineering, Data Engineering, Product, Privacy, Legal, Data Governance, Cybersecurity, Ad Ops, and Performance Marketing to implement privacy-safe measurement, including consent signals, opt-out workflows, deletion feeds, and compliant data flows.
• Maintain Adobe Experience Platform Data Collection, Adobe Tags formerly Adobe Launch, and Adobe Analytics instrumentation standards across Fandango Ticketing and Fandango at Home web and app experiences.
• What You Bring:
• Hands-on experience with tag management and automation, especially Adobe Experience Platform Data Collection / Adobe Tags, formerly Adobe Launch, with a strong instinct for when manual tag work should be replaced with programmatic delivery.
• Deep experience with CAPI and server-side measurement, including event schemas, deduplication logic, signal quality, and platform feed health across major ad platforms.
• Experience with mobile measurement partners, especially Kochava or comparable platforms, including attribution continuity, match rate validation, server-to-server feeds, and mobile SDK requirements.
• Hands-on expertise with Adobe Analytics, including the abi

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