Director, Omnichannel Retail Marketing - THD
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Responsibilities
- Customer & Account Leadership
- Own strategic account leadership for Home Depot in partnership with Omni‑Channel Retail Account Directors
- Serve as the primary strategic voice for the customer, aligning internal teams around shared goals and growth opportunities
- Strategy & Growth
- Develop long‑term strategic plans to drive profitable share growth with the retailer
- Build an integrated omni‑channel strategy that unifies eCommerce and Brick & Mortar to deliver a seamless, best‑in‑class customer experience
- Lead the development of a digital‑first go‑to‑market strategy
- Team & Talent Leadership
- Lead and develop a team of in‑store and online marketing managers
- Foster an engaged, high‑performing team culture focused on accountability, collaboration, and continuous improvement
- Product & Assortment Management
- Manage in‑aisle product assortment to maximize share of shelf and contribution margin
- Lead product intake strategy and provide recommendations for the new product development (NPD) pipeline
- Partner with Account and Product teams on financial planning for new product launches
- Lead retailer line reviews, category reviews, and design meetings to deliver product strategy and innovation
- Data‑Driven Performance Management
- Establish action‑oriented KPI reviews and performance management routines
- Create accountability for key digital KPIs, including organic search ranking, traffic growth, and conversion rate
- Innovation & New Product Activation
- Lead ideation sessions to shape the innovation strategy for the account
- Develop in‑store and online tactics to support successful new product launches
- Omni‑Channel Merchandising
- Own the coordinated merchandising strategy across channels, including aisle displays, POP, packaging, digital content, and ratings & reviews
- Retail Media & Advertising
- Own Retail Media strategy and budget allocation across tactics to maximize incremental ROI
- Channel & Cross‑Functional Alignment
- Identify and communicate cross‑customer product and pricing implications to the Channel Marketing Leader
Requirements
- 10+ Years Omni-Channel Retail Experience with large brick and mortar retailer
- Degree in Marketing, Analytics, Business or related field
- Strategic, analytic mentality with ability to build customer relationships
- Business leader with a marketing mindset
- CPG or Consumer Durable Good experience in channel
- In-Aisle Product Portfolio Management
- P&L Analysis and financial acumen
- eCommerce experience and digital marketing acumen
- People leadership and talent development experience
- Leader with ability to develop new capabilities cross-functionally in a matrixed organization
- Ability to forecast and effectively optimize budget according to customer P&L goals
- Other Considerations: 25 - 40% travel (based on location). Must frequently be in Atlanta, GA for customer meetings and visit Indianapolis HQ.
- Why Join Us?
- Here are some of the benefits we offer for your personal and professional growth:
- Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Bus
Benefits
Additional Information
At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. Your Role at Delta Faucet We are seeking a dynamic, strategic, and data‑driven leader to oversee one of our major retail partnerships. This role is responsible for shaping the omni‑channel vision, driving profitable growth, and elevating the customer experience across both in‑store and digital environments. As the strategic owner of our Home Depot business, you will lead cross‑functional teams, influence product and merchandising strategy, and unlock new opportunities through innovation, insights, and operational excellence. This is a high‑visibility role ideal for a collaborative leader who thrives at the intersection of customer strategy, digital commerce, product, and retail execution.
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