How Much is the Media Buzz from a March Madness Cinderella Run Worth to a School Like Saint Peter’s?
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Full-timeOn-site51mo ago
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Few people outside Jersey City had heard of the No. 15 seed Saint Peter's Peacocks before they upset No. 2 seed Kentucky in the first round of the NCAA Tournament. Now St. Peter's is on the brink of earning millions of dollars over the next four years. A Cinderella run that boosts enrollment, has tangible financial benefits.
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