Institutional Content Marketing Manager

About the role

At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally. Business Overview The Institutional Content Marketing Manager will play an essential role in contributing to the planning, development, execution and maintenance of content supporting Fidelity's institutional marketing strategy. They will create compelling content and campaigns that resonate with the institutional segment and assists with the distribution of marketing content across multiple platforms and formats to drive sales, increase engagement and promote awareness of Fidelity's institutional brand, products and services.

Responsibilities

• Lead integrated marketing campaigns Help lead execution of marketing campaigns across all channels and formats to promote Fidelity's institutional products, services, and value-add content
• Source and create compelling content, including thought leadership, with a focus on promoting our investment capabilities
• Develop purposeful, data-driven content based on market trends, research, and analysis to engage institutional audiences In collaboration with the Institutional digital marketing team, regularly review analytics to share insights, trends and recommendations with respect to content marketing
• Seeks feedback from cross functional stakeholders and internal partners while also demonstrating strong business judgement when assessing and implementing feedback.
• Client presentation branding Work closely with the Institutional product team to ensure all prospect and client presentations are consistent in message, design and Fidelity Institutional Canada branding.
• Work with the design, translation, and compliance teams to provide presentation decks on-time, and on-brand for prospect meetings.
• Social media support Support Fidelity's Institutional social channels to execute campaigns
• Grow Fidelity Institutional' s social media presence to generate new leads
• Manage the social media content calendar to ensure the right message is going out to our audience at the right times
• Work with design, translation and compliance for on-brand and compliant posts

Requirements

• 3+ years of experience in a marketing or communications function required
• Experience working within the asset management industry or similar financial services organization preferred
• University degree in Marketing, Communications, Journalism, English/History, or a related discipline required, or equivalent work experience
• The Expertise You Bring
• Strong knowledge of the financial services industry, with a good understanding of the Canadian Institutional Market required
• Experience creating tailored and engaging content in a variety of formats and styles required
• Expertise in PowerPoint design and layout required
• An exceptional communicator who can leverage data to identify themes
• Ability to autonomously manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities
• Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.
• Total Rewards That Reflect Your Impact
• We believe exceptional work deserves exceptional recognition. That's why we offer a competitive compensation package designed to support your success today-and your financial well-being tomorrow.
• For this role, your total rewards include:
• Base Salary and Discretionary Performance Bonus : A competitive annual range of $94,000 to $105,000, based on your experience and qualifications.
• RRSP Contribution : After 6 months of employment, we invest in your future with an RRSP contribution-no employee matching required.
• We're proud to offer a compensation package that aligns with provincial pay transparency requirements .
• This posting represents an existing vacancy within our organization-an opportunity to step into a role where your talents w

Benefits

Additional Information

Job Description Institutional Content Marketing Manager Please Note: Current work authorization for Canada is required for all openings. You will be working on a hybrid schedule as part of Fidelity 's dynamic working arrangement. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

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