Assistant Communications Manager

Responsibilities

• Product Communications
• Develop and execute integrated communications strategies for new product launches (NPD).
• Localize messaging to resonate with regional consumer priorities.
• Build and maintain strong relationships with tier-1 and tier-2 media outlets, influencers, and industry stakeholders.
• Secure impactful coverage that reinforces Dyson's innovation leadership and premium positioning.
• Partner with marketing and commercial teams to ensure consistent messaging across channels.
• Support Greater China leadership in delivering clear, engaging internal communications.
• Develop content and campaigns that strengthen employee understanding of Dyson's vision, strategy, and values.
• Manage internal communication channels (intranet, newsletters, town halls) to ensure timely and consistent updates.
• Collaborate with HR and leadership teams to drive employee engagement and alignment.
• Key Requirements
• Bachelor's degree in Communications, Public Relations, Journalism, or related field.
• 5 years of experience in communications, preferably within consumer technology, lifestyle, or innovation-driven industries.
• Proven track record in product PR and media relations in Greater China.
• Strong writing and storytelling skills in both English and Mandarin.
• Ability to manage multiple stakeholders and projects under tight deadlines.
• Experience in internal communications and employee engagement programs is a plus.
• Strategic thinker with hands-on execution capability.

Benefits

Additional Information

Role Purpose Dyson is seeking a dynamic Assistant Communications Manager to lead Product Communications across Greater China, with additional responsibility for Internal Communications. This role will position Dyson as the benchmark for engineering-led innovation, drive consumer preference, and strengthen employee engagement.

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