Manager, Go-to-market (GTM)

About the role

As Manager, GTM Communications you will be responsible for executing Deliveroo's 'go-to-market' (GTM) approach to launching new product features and services and driving the intended behaviour change with merchants and commercial teams. You will manage the way we land new information, product updates, marketing campaigns and internal change programmes to ensure our frontline teams are always ready to excel and merchants understand the benefits of partnering with us. You will work closely with our Strategy team to embed our GTM approach, such that there is company wide understanding and alignment in how we communicate and embed important information with our commercial teams. You will manage a team of Content Associates who build and deliver engaging content, designed to drive greater levels of merchant adoption whenever we launch a new product or service. You will also be responsible for owning our relationship with Seismic, our repository for all commercial content, and deepening our adoption of this critical enablement tool internally. You will also be a key member of the Commercial Enablement leadership team and, alongside your peers, help to design, deliver and evolve the wider commercial enablement strategy as our business grows over time. What you'll be responsible for Building the relevant processes and frameworks to help scale our GTM impact across the business and embedding a common understanding of these across global commercial and product teams; Ensuring consistency and quality across Deliveroo's GTM content both internally with commercial teams and externally with merchants, working closely with our B2B Content team to foster alignment and a consistent tone of voice. You will collaborate effectively with subject matter experts across the business to identify key messages and themes across GTM activity to enable a consistent cadence and appropriate sequencing of launches; Responsibility for our internal enablement platform, Seismic, ensuring that all materials relating to each GTM launch are hosted and maintained, ready for our commercial teams to access; Determining the appropriate GTM channels to use in order to drive maximum impact, working closely with our B2B team in this area; Facilitating decision making on the level of GTM support to be allocated to each launch, working closely with key stakeholders in both Commercial and Strategy & Planning on how we trade off launches and ensure we have appropriate 'air traffic control' across GTM activity; Measuring the impact of all GTM launches and using data to generate insight, constantly optimising and improving this process. You will design and implement a consistent post-launch evaluation process to assess the impact of our GTM approach and content, collaborating with the relevant stakeholders; Working closely with the Manager, Marketing Operations to ensure that content is delivered in line with individual launch plans, iterating on processes and timelines where necessary; Building, coaching and leading an exceptional GTM Content team that is engaged, inclusive and high-performing as well as creating a compelling vision for the team with a strong sense of unity and desire to win together; Fostering collaboration throughout the organisation and demonstrating the benefit and importance of strong functional and cross-market collaboration What you will be able to demonstrate Customer-centric approach: A commercial mindset that focuses on understanding customer needs and objections, a strong ability to identify compelling, commercially-led hooks that drive action while ensuring content is simple to understand and action. Delivery mindset: Be able to implement a clear performance management framework to ensure objectives are met, with necessary escalation routes in place to resolve off-track issues. Project management: An ability to manage and progress multiple, complex projects in parallel, involving multiple stakeholders across markets. You must be able to prioritise effectively and ensure we remain focused on the highest impact work. Change management: Demonstrate an ability to lead the business through ongoing change such that Commercial teams consistently adopt new ways of working and the tools that support them. Problem-solving & strategic thinking: Clearly frame broad or complex issues, articulate tradeoffs and recommend solutions. Specifically in this role, you will be able to map out end-to-end processes, identify inefficiencies, propose solutions and build a case for change where appropriate. You will possess a strong sense of the strategic implications of your work and be able to mitigate risks. Communication & influence: You will play a fundamental role in ensuring the impact of the GTM function across the business and will be a voice for the team with senior Commercial and Product stakeholders. You will need to champion our value proposition and be able to build trust and influence through structured, data driv

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