Paid Media Specialist - Google Ads Expert

Responsibilities

• Strategic Campaign Leadership Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
• Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.
• Optimization & Innovation Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.
• Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
• Stay ahead of Google Ads innovations and industry trends.
• Analytics, Insights & Reporting Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.
• Deliver actionable recommendations and growth strategies to the Marketing Director.
• Collaboration Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.
• Integrate Google Ads within omnichannel marketing initiatives.
• Budget Management Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement.

Requirements

• 3+ years of hands-on, high-budget Google Ads management experience in e-commerce or retail.
• Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.
• Expertise in PPC, attribution models, conversion tracking, remarketing, and audience segmentation.
• Proficient in GA4, Google Tag Manager, and data visualization tools.
• Strong analytical and problem-solving skills.
• Bilingual (English/French) preferred, but not mandatory.
• Work Arrangement
• Remote-first role with 1 day per week required in-office at our Laval, QC headquarters for collaboration and team alignment.
• Why Join Us
• Competitive salary.
• Comprehensive benefits package.
• Employee discounts on Linen Chest products.
• Flexible, collaborative work environment with remote convenience.
• The opportunity to lead impactful campaigns for a respected Canadian retail brand.

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