Assistant Marketing Manager - GrabFood Deliveries (User Growth & Subscriptions)

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Get to Know the Team The Grab Singapore Marketing team is a group of growth marketers and brand builders inspired by solving problems-for consumers, the business, and the brand. We do it through experimentation, iteration, and a genuine belief that the best marketing is the kind people actually find useful. Here, people spot the problem, figure out the path, and collaborate across teams and departments to make it happen. If that's how you're wired, you'll fit right in. Get to Know the Role As the Assistant Marketing Manager for GrabFood Deliveries, you will help improve user growth, order frequency and subscription adoption across one of Grab Singapore's largest businesses. Reporting directly to the Marketing Lead, you'll independently own campaigns, launches and growth programmes that influence how consumers engage with GrabFood every day. Sitting at the intersection of brand, growth and product marketing, you'll help turn business priorities into integrated marketing programmes that build customer habits, strengthen loyalty and drive adoption of key delivery propositions. From subscription marketing to affordability-focused features, you'll develop campaigns that influence consumer behaviour and deliver measurable business impact. This role is fully on-site at Grab's One-North office. The Critical Tasks You Will Perform You will own the end-to-end execution of integrated marketing campaigns across OOH, social, digital, experiential and in-app channels. Working from a business objective and strategic brief, you'll bring campaigns to life through coordination and disciplined execution. You will develop and execute marketing programmes that build long-term customer habits, alongside tactical campaigns that respond to seasonal opportunities, merchant initiatives and business priorities. You'll drive growth in Monthly Transacting Users (MTUs), order frequency and platform engagement. You will support the growth of Grab's subscription programme by developing and executing campaigns that drive acquisition, engagement and retention. You'll work across brand, CRM and in-app channels to strengthen the subscription proposition and unlock growth among high-potential customer segments. You will drive go-to-market execution for delivery propositions, affordability features and product-led growth initiatives. You'll translate product functionality into consumer stories, develop creative briefs and help turn features into everyday consumer behaviours. You will work with Product, Marketplace, PR, Creative and Operations teams to coordinate launches, manage timelines and ensure quality execution. You'll navigate competing priorities, solve problems and keep projects moving from brief to launch. You will track campaign performance, monitor key growth metrics and identify opportunities to improve results. You'll use data and consumer insights to optimise campaigns, strengthen future launches and ensure marketing investments deliver measurable impact. What Essential Skills You Will Need Campaign Execution (5+ years): You have independently managed complex campaigns from brief to execution in consumer technology, marketplaces, e-commerce, digital agencies, or progressive FMCG brands. You can share examples of campaigns you have run and the business results they achieved. Multi-Channel Marketing: You understand how different marketing channels work together to build awareness, influence consideration and drive conversion. You can explain how you adapt creative ideas across channels while maintaining a consistent consumer experience. Data Analysis for Marketing: You can navigate performance dashboards and translate data into action. You can spot trends, identify opportunities and use insights to optimise campaign performance. You can describe specific metrics you have used to measure campaign success. CRM & Lifecycle Marketing: You understand how first-party data and CRM channels deliver targeted communications that drive engagement, retention and customer value. You can explain how you have used segmentation or automation to improve marketing results. Cross-Functional Coordination: You have coordinated stakeholders across Product, Operations, PR and Creative teams. You can independently manage timelines, navigate competing priorities and keep projects moving from brief to launch toward specific business objectives. Life at Grab We care about your well-being at Grab, here are some of the global benefits we offer: We have your back with Term Life Insurance and comprehensive Medical Insurance. With GrabFlex, create a benefits package that suits your needs and aspirations. Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges. Balancing personal commitments and life's demands are made ea

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