UW Connects Marketing Specialist
External
University Of Wisconsin-madison · Madison, WIPrepare for this interview
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Requirements
- Familiarity with marketing analytics tools (Google Analytics, social media insights, email metrics) and the ability to interpret and share data to guide decisions.
- Experience with data visualization or out of the box mapping tools (ArcGIS, Tableau, or similar is a plus.)
- Experience with workflow automation tools (Zapier, AI content tools, or similar).
- Experience managing websites using a CMS such as WordPress or similar platforms.
- Project management experience
- Experience working with or managing students
- Education:
- Bachelor's degree preferred or equivalent combination of education and relevant work experience.
- How to Apply:
- To apply for this position, select either "I am a current employee" or "I am not a current employee" under Apply Now. You will then be prompted to upload your application materials.
- Important: The application has only one attachment field. Upload the following documents in that field, either as a single combined file or as multiple files in the same upload area.
- Cover letter
- Resume
Benefits
Additional Information
Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Marketing Specialist Job Summary: This role blends systems management with communications and marketing to support and the rapid growth of existing UW Connects programs. The position also supports the Director and leadership with implementation of marketing, communications and systems for a new statewide outreach consortium. This position will oversee marketing and communications for Badger Talks and Bucky's Classroom programs, including student marketing interns, and will help implement a consistently branded outreach identity to unify the university's outreach efforts, build internal and external communication systems that connect campus with each other as well as the state, and contribute fresh ideas on how UW-Madison can most effectively package and share the thousands of offerings and resources offered to communities across Wisconsin. Key Job Responsibilities: Hire, train and manage marketing interns (15%) Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques (40%) Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities (10%) Develops, implements, and maintains strategic marketing plans based on research and established strategies (5%) Oversee equipment maintenance, order program supplies, and office supply purchasing recommendations (5%) Develop and maintain systems and workflows to support marketing, communication and data collection (25%) Department: Office of State Relations and Statewide Outreach To learn more about UW Connects, visit: https://uwconnects.wisc.edu/ Work Schedule/Location: Monday-Friday, 8:30am-4:30pm This is a hybrid position, with the expectation of 3 days per week on-site and 2 days of remote work per week.
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