Senior Art Director - Digital Design (Passport)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Passport Brand Design With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We're passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people. Senior Art Director - Digital Design Passport Brand Design is seeking an exceptional Senior Art Director with a passion for digital design and customer experience. We're looking for a creative leader who not only produces visually stunning, strategically grounded work, but who also thrives in client-facing environments - building trust, presenting ideas with confidence, and turning strategic briefs into creative solutions that resonate. You are a master of your craft in Figma, a compelling storyteller in the room, and someone who understands how to bring clients on the journey from concept to execution. Your work will directly shape how customers interact with our clients' brands across digital touchpoints - from paid media and social content to personalised digital experiences. Please note: the successful candidate will work on a large client in the nicotine category.

Responsibilities

• Lead and present creative concepts to clients with clarity and conviction - articulating design rationale, strategic thinking, and how your creative approach meets their business objectives.
• Build and maintain strong client relationships , acting as a trusted creative partner who listens, interprets briefs insightfully, and proactively brings fresh ideas to the table.
• Adapt campaign toolkits - including key visuals and hero messaging - into a range of digital assets across paid media, social, and personalised digital experiences, ensuring everything stays on-brand and purposeful.
• Use Figma to develop high-fidelity mockups, prototypes, and design systems that communicate ideas clearly to both clients and internal teams.
• Collaborate closely with copywriters, strategists, and account teams to craft cohesive, effective digital experiences that feel personal and impactful.
• Champion brand consistency , understanding core brand principles and applying them across every creative output.
• Articulate CX best practices to clients and colleagues alike - translating complex design thinking into accessible, compelling narratives.
• Mentor and guide junior creatives , fostering a culture of craft, curiosity, and client-centricity.

Requirements

• A confident, engaging presenter who can hold a room - whether you're walking clients through a concept, defending a creative decision, or inspiring a team.
• A strategic creative who connects insights and brand thinking to produce design solutions that are as smart as they are beautiful.
• An empathetic collaborator who genuinely listens to clients and colleagues, building trust through thoughtful communication and consistent delivery.
• A resilient and adaptable thinker , comfortable navigating ambiguity and championing bold ideas with the evidence to back them up.
• 6+ years of experience in an

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