Lifecycle Marketing Specialist (Hybrid)

About the role

As a Lifecycle Marketing Specialist, you will be responsible for supporting and integrating our lifecycle marketing strategy across multiple marketing mediums. You will partner closely with internal departments and external vendors to drive new initiatives and optimize ongoing communications. You will also have the opportunity to lead high-visibility projects, propose process improvements, and test new marketing strategies.

Responsibilities

• Customer Experience - Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies.
• Partner with the strategy and operations team to experiment with new products and processes to help grow revenue, maximize returns, and set customers up for success.
• Campaign Management - Develop and implement automated direct marketing and email campaigns within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes.
• Identify appropriate customer segments and target them through SQL queries.
• Develop campaign strategies, manage the creative development process (copy, design, coding), and build multi-touch campaigns.
• AI Strategy & Optimization - Utilize AI tools to supercharge marketing campaigns, data analysis, and process improvements.
• Leverage AI tools to automate complex segmentation and personalize customer journeys at scale, drastically increasing engagement across the entire marketing lifecycle.
• Continuously experiment with generative AI to optimize CRM workflows, transforming raw data into actionable insights that "supercharge" campaign performance and engagement rates.
• Reporting & Analytics - Report and monitor segment performance and campaign performance including audience, monthly trends, email metrics and conversion.
• Report on results and provide insights & recommendations.
• Testing Programs - Develop robust A/B and multivariate testing programs to optimize portfolio performance (email, DM, SMS, etc.)
• Best Practices - Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam reports.
• Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted.
• Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.
• Communicate & Collaborate - Partner with internal departments (Legal & Compliance, Analytics, Creative Services, Business Intelligence, Data Services, and Tech) and marketing team members to execute projects and tests.

Requirements

• Have 2-8 years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
• Have CRM and database management experience - You're able to develop, automate and personalize communication campaigns via an established CRM platform. You have experience developing and executing A|B testing programs, with the ability to analyze and action upon results.
• Demonstrated success leveraging AI to supercharge work - You're able to utilize Agentic AI to build, maintain, and optimize effective marketing strategies and operations.
• Are a demonstrated self starter and problem solver - You'll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
• Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners, etc.) in support of specific business priorities.
• Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.
• Are intellectually curious and have a passion to learn.
• Financial-services experience a plus.
• Benefits & Perks:
• Our hybrid role

Benefits

Additional Information

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

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