Demand Generation Manager

About the role

At Pave, we're building the industry's leading compensation platform, combining the world's largest real-time compensation dataset with deep expertise in AI and machine learning. Our platform is perfecting the art and science of pay to give 8,500+ companies unparalleled confidence in every compensation decision. Top tier companies like OpenAI, McDonald's, Instacart, Atlassian, Synopsys, Stripe, Databricks, and Waymo use Pave, transforming every pay decision into a competitive advantage. $190+ billion in total compensation spend is managed in our workflows, and 70% of Forbes AI 50 use Pave to benchmark compensation. The future of pay is real-time & predictive, and we're making it happen right now. We've raised $160M in funding from leading investors like Andreessen Horowitz, Index Ventures, Y Combinator, Bessemer Venture Partners, and Craft Ventures. The Marketing Team @ Pave You'll be part of a small but mighty marketing team that's scaling rapidly alongside the business. We're looking for a Demand Marketing Manager who can dig into the data, find a gap, and build a plan to drive what's next. You'll be an architect of campaigns that target key personas within the accounts that matter to make Pave a "must have" in their HR tech stack. You'll experiment with different motions to drive new leads, and turn free product users into customer champions. You won't wait for new products to launch; you create demand by telling the right story, at the right time, across all the right channels.

Responsibilities

• Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth
• Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts
• Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team
• Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics
• Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency
• Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives

Requirements

• 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company
• Experience with both product-led and sales-led growth motions preferred
• Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue
• Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales
• Hands-on experience with marketing automation, webinar, ABM, and outbound platforms
• Self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment
• Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives
• Compensation, It's What We Do.
• Targeted cash compensation for this role: $136,000 - $160,000
• Benefits @ Pave
• At Pave, growth isn't a perk - it's the point. As you develop, your role expands, your responsibilities deepen, and your compensation reflects the impact you're making.

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