Owner Engagement Marketing Director

Responsibilities

• Strategic Marketing Leadership
• Develop and oversee quarterly and annual marketing strategies supporting revenue, usage, retention, and engagement goals.
• Lead strategic planning for Owner Engagement communications, product education, and adoption initiatives.
• Oversee the creation and execution of multi‑channel campaigns across email, digital, mobile, social, and print.
• Ensure brand alignment and messaging consistency across all Owner touchpoints.
• Direct resource allocation, prioritization, and budget management for all Owner Engagement marketing initiatives.
• Campaign & Channel Oversight
• Provide strategic oversight for all digital journeys, triggered campaigns, and personalized communications.
• Guide ongoing content and UX strategy for the Online Account Management (OAM) site, VIOwners.com, and Westgate Resorts Mobile App.
• Drive adoption of digital tools, including OAM and mobile app utilization.
• Review and approve campaign creative, messaging, targeting, and segmentation strategies.
• Content Strategy & Development
• Direct the content strategy for Owner Engagement articles, knowledge base materials, app content, blogs, email, and social channels.
• Identify and prioritize content improvements across digital and print touchpoints.
• Oversee creation of product education, training materials, and operational communications.
• Occupancy & Inventory Alignment
• Provide leadership in interpreting Pace and Usage Reports for Owner, VI by Westgate, VOA, and Travel Club segments.
• Partner with Inventory Management to align marketing efforts with available allotment and system insights.
• Ensure campaign and occupancy strategies support business goals and operational needs.
• Performance Tracking, Analytics & Optimization
• Direct the analytics framework for Owner Engagement campaigns using Salesforce Marketing Cloud, Google Analytics, Tableau, and related tools.
• Oversee KPI development, reporting cadence, and insights delivery for leadership and stakeholders.
• Guide optimization strategies based on performance trends and data‑driven insights.
• Cross‑Functional Collaboration
• Serve as the primary strategic liaison between Owner Engagement and Digital Marketing, IT, Creative, and Contact Center teams.
• Lead cross‑functional planning and alignment for large-scale initiatives and continuous improvement efforts.
• Manage and prioritize departmental IT enhancements, ensuring visibility and progress on key initiatives.
• General Responsibilities
• Apply strategic and analytical thinking to evaluate complex challenges and recommend solutions.
• Ensure timely execution of projects, deliverables, and action items.
• Maintain organized archives of campaigns, reports, and departmental documentation.
• Perform additional leadership responsibilities as assigned.
• Supervisory Responsibilities
• Directly supervises Owner Engagement Team Members and is responsible for training, scheduling, assigning and directing work, appraising performance, supporting Team Member development, addressing complaints and resolving problems
• Travel Requirements
• This role may require travel, up to 5%.

Requirements

• 8-10 years of progressive marketing experience; experience in digital, engagement, or retention marketing, including at least 2 years in a leadership role.
• Proven ability to develop and execute strategic marketing plans that drive measurable results.
• Strong leadership abilities with experience overseeing projects, cross‑functional teams, or direct reports.
• Advanced organizational and project management skills.
• Strong analytical, problem‑solving, and decision‑making abilities.
• Excellent communication and presentation skills.
• Proficiency in MS Office and familiarity with marketing and analytics platforms (Salesforce Marketing Cloud, Tableau, GA).
• Demonstrates initiative, adaptability, and passion for continuous improvement
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.
• Why Westgate?
• Comprehensive Health Benefits - Medical, Dental, and Vision Coverage
• Paid Time Off - Vacation, Sick, and Personal Time to Recharge
• Paid Holidays
• 401(k) with Generous Company Match to Supp

Benefits

Additional Information

The Owner Engagement Marketing Director is responsible for leading the strategic development, execution, and optimization of Owner Engagement marketing initiatives. This role sets the marketing vision, oversees multi‑channel campaign strategy, directs content development, and guides performance analysis to drive revenue, product adoption, resort usage, and Owner satisfaction. The Director ensures seamless operational alignment across teams and elevates the Owner experience through consistent, impactful communication strategies.

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