Senior Manager, Torch Relays Partner Activations

Responsibilities

• Implement partner activation strategy specifically within Torch Relay environments (route, celebrations, flame moments )
• Manage partnership integration and relationships for the Torch Relays, ensuring all activations align with the overarching LA28 brand and the Relay theme
• Work cross-functionally with other LA28 functional areas (FAs) to coordinate the delivery of sponsorship assets
• Work with agencies and partners to manage the end-to-end delivery of partner-specific activations
• Manage the end-to-end partner approval workflow, routing all partner-submitted creative, merchandise, and promotional materials through the LA28 Brand and Relay teams
• Partner with the Torchbearer Manager to coordinate partner-selected torchbearer programs
• Liaise with LA28 Torch Relays Production Partner, Partner Marketing & Operations, Fan Experience, Brand, and Legal to ensure partner deliverables are vetted against security and operational constraints
• Manage partner-facing timelines, playbooks, and asset tracking to ensure all contractual obligations are met
• Manage onboarding and regular meeting cadence with partners
• Support planning of Partner-facing summits and workshops
• Background & Requirements:
• Minimum 7+ years of professional experience in partnership management, sponsorship activation, or sports marketing. Experience with large-scale touring events or multi-city activations is highly preferred
• Proven ability to manage complex stakeholder interests and find creative solutions that balance commercial needs with operational realities
• Exceptional verbal and written communication skills, with the ability to "sell in" experiential concepts to leadership and stakeholders
• Demonstrated success in navigating high-pressure, fast-paced environments with a proactive, solution-oriented approach
• Experience working cross-functionally with marketing, production, HR, finance and legal teams
• Expectations:
• Track record of successfully delivering large-scale, multi-faceted and operationally challenging event production
• Ability to self-manage multiple projects and tight timelines
• In-depth understanding of the live events industry, including logistical, technical, and regulatory considerations
• Strong ability to navigate and align cross-functional stakeholder interests
• Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels
• Understanding of and sensitivity to various cultures and traditions
• Meticulous attention to d

Additional Information

LA28 does not provide relocation assistance. LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community. The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles' third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles. Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place-a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors-optimism, integrity, excellence, inclusion, co-creation and boldness-and look forward to hearing about how your past experiences align with them. Senior Manager, Torch Relays Partner Activations The Torch Relays (RLY) functional area is responsible for the planning & execution of LA28's Olympic & Paralympic Torch Relays. They are key national engagement & promotional tools, creating an inclusive and accessible Games experience for people of all backgrounds and abilities by developing a sense of excitement and anticipation across the country leading up to the Olympic & Paralympic Opening Ceremonies. The Senior Manager , Torch Relay s Partner Activations will serve as the day-to-day Torch Relay s team contact for Commercial Partners activating on the Torch Relays. This role will shape how LA28's Commercial Partners come to life across one of the most visible and culturally significant moments of the Games-the Torch Relay s . They will be r esponsible for the integration of Commercial Partners into the Relay's thematic framework by ensur ing that partner rights, activations, and storytelling are seamlessly woven into the operational fabric of the relay s . Reporting to the Director of Relay Experience, the Senior Manager will lead execution and fulfillment strategy for partners looking to engage with the Olympic & Paralympic flame s , the torchbearers, and the local community celebrations.

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