Digital Marketing Manager

Benefits

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Schellman is a Top 50 CPA firm and a leading provider of attestation and compliance services. Our professional services focus on security and privacy audits, assessments, and certifications. Schellman has become one of the largest cybersecurity assessment firms in the United States without providing any traditional accounting services. We are an accredited multi-framework ISO Certification Body for security, privacy, business continuity, and quality; a globally licensed PCI Qualified Security Assessor and a top provider to clients serving the federal DoD space as a leading FedRAMP 3PAO and the first assessment firm authorized as a CMMC C3PAO. Our specialty and expertise remain in providing best in class Cybersecurity and IT Audits and Attestations. Our culture, approach with clients, and dedication to our values has led us to consistently be a Great Places to Work certified company and rated as a Best Firms to Work For by Accounting Today and a Glassdoor Best Places to Work. We deeply appreciate our employees, as shown by our first core value - People Come First. This is demonstrated in our culture, benefits, and how we handle business. Come see what makes Schellman special! Schellman is one of the most respected names in cybersecurity compliance and assessment services - and we're growing. As we scale our demand generation engine across our priority service lines, we're looking for a sharp, hands-on Digital Marketing Manager to own the execution and optimization of our digital marketing programs. This is a builder's role. You'll be the operational heartbeat of our digital demand gen efforts - managing and improving our SEM program, launching targeted ABM-style campaigns across 1:1, 1:few, and 1:many motions, and ensuring every digital dollar we spend is working as hard as possible. You'll partner closely with our Director of Demand Generation to bring our integrated campaign strategy to life across paid search, paid social, display, and programmatic channels. If you thrive in a fast-paced, data-driven environment and love the intersection of strategy and hands-on execution, this role is for you. Search Engine Marketing (SEM) Manage and optimize Schellman's Google Ads program end-to-end - keyword strategy, bidding, ad copy, landing page alignment, and continuous A/B testing Drive qualified in-market traffic for priority service lines (AI Governance, FedRAMP, CMMC) and emerging verticals (healthcare, financial services) Monitor performance daily and make data-driven adjustments to improve CTR, conversion rates, and cost-per-lead Stay ahead of SEM trends, including AI-driven search changes and evolving Google Ads features Integrated Digital Campaigns Execute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework: - 1:1 (ABM): Hyper-personalized digital touches for high-value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP) - 1:few: Segment-specific campaigns targeting clusters of accounts that share firmographic or behavioral characteristics - 1:many: Broad-reach digital programs that build awareness and capture in-market demand across key personas Manage paid social campaigns on LinkedIn - including sponsored content, InMail, and display - tailored to buying personas (CISOs, CTOs, Compliance Officers, GCs) Build and optimize retargeting programs to re-engage high-intent visitors across channels Own and execute content syndication programs that distribute Schellman's gated assets including compliance frameworks, research reports, and service line content to in-market audiences at scale. Drive paid promotion and registration for Schellman's LinkedIn Live series and webinar program, supporting a goal of two LinkedIn Live events per month alongside a monthly webinar cadence across Tier 1 service lines. MarTech Stack Management Serve as the primary owner and day-to-day administrator of Schellman's digital marketing technology stack, including paid media platforms, ABM tools, and advertising integrations. Partner with our HubSpot administrator to maintain clean integrations between digital platforms and HubSpot to ensure accurate lead capture, attribution, and routing. Stay current on emerging digital marketing technologies and make proactive recommendations for tools that would improve campaign performance or operational efficiency. Digital Budget Management & Optimization Own day-to-day management of digital ad spend, ensuring campaigns are paced correctly and budget is allocated to highest-performing channels Track and report on digital campaign ROI, pipeline contribution, and cost-per-opportunity Proactively identify underperforming placements and reallocate spend to maximize results Partner with the Director of Demand Generation on quarterly budget planning and channel mix recommendations Performance Reporting & Analytics Build and maintain digital marketing dashboards in HubSpot that tie campaign activity to pip

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