Content Coordinator

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.

Responsibilities

• As Content Coordinator, you coordinate CRM content across channels and ensure accurate setup and execution in marketing automation tools to deliver consistent, high-quality customer communication.
• You will:
• Coordinate and manage content across CRM channels (Email, Push, SMS, WhatsApp), ensuring alignment with planned campaigns and communication calendars
• Set up and execute CRM communications in marketing automation tools based on defined plans and existing content assets
• Manage copy and content quality, including writing, editing, and validating content across channels
• Coordinate translation and adaptation of content to ensure accuracy and consistency across markets
• Review and approve content outputs, ensuring alignment with brand guidelines and communication standards
• Collaborate with cross-functional teams to deliver smooth and timely campaign execution
• WHO YOU'LL WORK WITH
• You'll work closely with CRM, Marketing, and Customer Activation teams, collaborating with local and global stakeholders to deliver consistent and engaging customer communication.
• This role will be reporting to the Marketing Manager.

Requirements

• We are looking for people who...
• Have a degree in Marketing, Communication, or a related field, or equivalent experience
• Bring 3+ years of experience in content coordination or management, including copy editing and proofreading, preferably within the fashion industry
• Have strong language and copywriting skills, with attention to detail and quality
• Are comfortable using marketing tools and content platforms
• And people who are...
• Structured and organized, able to manage multiple tasks and deadlines
• Strong communicators, fluent in English and at least one local language (Bahasa Melayu, Tagalog, or Vietnamese)
• Collaborative and proactive, working effectively across teams
• Detail-oriented, with a strong focus on accuracy and consistency

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