Director, Head of Marketing - Portfolio Games

About the role

Mattel is seeking a strategic and consumer-focused Director, Head of Marketing for Portfolio Games. This role leads a dynamic portfolio of iconic and emerging games brands, including Skip-Bo, Pictionary, Whac-A-Mole, Scrabble, and Trading Cards. It will drive brand growth by shaping compelling consumer experiences across physical gameplay, digital touchpoints, and cultural moments. You will play a critical role in evolving Mattel's Games business-building enduring brands, expanding into new formats, and connecting with players across generations. What Your Impact Will Be: Lead the development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans. Drive integrated marketing campaigns across key touchpoints, including digital, social, retail, partnerships, and experiential activations. Own product marketing strategy, including segmentation, messaging, and go-to-market plans for new launches and evergreen titles. Evolve and modernize iconic brands like Pictionary, Scrabble, and Skip-Bo while unlocking growth opportunities for brands like Whac-A-Mole and the new Trading Cards business. Partner cross-functionally with Product Design, Game Development, Creative, Sales, and Licensing to ensure cohesive brand storytelling and execution. Lead cross-functional alignment on global launches, seasonal moments, and franchise-building initiatives. Identify and drive opportunities to extend brands into new platforms (e.g., digital gameplay, content, partnerships, and licensing). Manage marketing investment and optimize performance to deliver against revenue, engagement, and brand equity goals. Leverage consumer insights, trends, and analytics to inform strategy and measure success. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings inclu

Requirements

• 8-12+ years of experience in brand marketing, product marketing, or related fields (games, entertainment, consumer products, or digital platforms preferred). Experience with adult collectibles and/or trading cards is required.
• Proven success building and growing brands, ideally within games, toys, or interactive entertainment
• Strong understanding of consumer behavior across casual, family, and social gaming audiences
• Experience developing integrated marketing campaigns across physical and digital channels
• Ability to work cross-functionally in a global, matrixed organization and influence without authority
• Strong commercial acumen with experience managing budgets and driving ROI
• Excellent storytelling, communication, and presentation skills
• Passion for games, play, and creating engaging consumer experiences
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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