PR & Executive

About the role

We are seeking a proactive and articulate PR & Executive Profiling Executive to anchor our brand's official entry into the Singapore market. This is a rare opportunity to be the ground-floor voice of an expanding organization, taking a hands-on role in launching our corporate presence. The ideal candidate is a natural storyteller who knows how to spot a "hook," write flawlessly, and isn't afraid to pick up the phone or send a cold pitch to a journalist. A critical focus of this role will be the strategic positioning of our new Director in the local press. You will look beyond standard corporate updates to frame the Director as a thought leader and a definitive voice in the industry from day one. You will manage the end-to-end launch pipeline: from drafting compelling press releases to building a local media database and steering the supporting social media buzz to guarantee publication and coverage.

Responsibilities

• Media Relations & Executive Positioning
• Executive Profiling: Craft and pitch strategic profile stories, opinion pieces (Op-Eds), and expert commentary
• Media Outreach: Build, update, and maintain a comprehensive database of Singapore-based journalists, editors, mainstream media houses, and business trade publications.
• Earned Media: Actively pitch story angles to local media to secure high-quality earned editorial placements, executive interviews, and industry panel opportunities.
• Spokesperson Management: Serve as the primary point of contact for media inquiries and coordinate spokesperson scheduling and briefing materials for the Director.
• Content & Copywriting
• Press Materials: Draft, edit, and proofread clear, publication-ready press releases, media kits, corporate bios, and pitch letters.
• Executive Messaging: Conduct internal briefings with the Director to extract key insights, drafting executive quotes for press releases that sound authentic, human-centric, and strategically impactful.
• Localization: Translate corporate milestones into localized narratives that resonate specifically with the Singapore business and consumer landscape.
• Social Media & Digital Integration
• Amplification: Collaborate on or directly manage local social media channels (especially LinkedIn) to amplify launch announcements and share the Managing Director's thought-leadership pieces.
• Content Design: Create localized social content that drives audience engagement and pushes secondary traffic back to our main media features.
• Monitoring & Reporting
• Media Tracking: Track, monitor, and compile daily media coverage and social media mentions using PR tracking tools.
• ROI Metrics: Produce weekly and post-campaign report metrics detailing overall reach, sentiment, and the direct impact of publication efforts.
• Key Requirements
• Education: Diploma or Bachelor's degree in Public Relations, Mass Communications, Journalism, Marketing, or a related field.
• Experience: 2 years of experience. Prior internships or full-time experience within a Singapore PR agency or an in-house corporate communications team is highly advantageous.
• Strategic Thinking: Demonstrated ability to understand corporate strategy and translate it into a compelling personal branding or executive profiling roadmap for leadership.
• Media Literacy: A strong baseline knowledge of the Singapore media ecosystem (specifically business-critical press like The Business Times, The Straits Times, and regional trade publications that feature leadership profiles).

Requirements

• Exceptional written and verbal English communication skills, with a knack for writing sharp, professional executive quotes.
• Strong interpersonal skills with a confident "can-do" attitude toward cold pitching and managing senior internal stakeholders.
• Proficiency in managing business social media platforms (especially LinkedIn).
• Traits: High level of initiative, self-motivated, organized, and capable of meeting tight editorial deadlines.

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