Senior Director, Brand Marketing Strategy

About the role

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Senior Director, Brand Strategy Brand Marketing & Content Function The Brand Marketing & Content function is critical for high performing, marketing led organizations to successfully bring a product, experience or service to market by combining all paid, owned and earned channels of the brand. The Brand Marketing team develops the strategic channel plans in collaboration with all cross functional teams and works as the connective group to drive brand messaging, brand guardianship and content aligned with brand image and KPI's. This critical function to David Yurman will advance how we develop and execute strategies to effectively introduce, promote, and sell our products. This function is highly collaborative with various departments across Marketing (multiple areas), eComm, Retail, Visual, Creative, Product etc., It requires translating brand strategy & channel strategies, developing cohesive Campaign vision, and steering xFN partners to deliver against this for a clear, highly effective plan. Senior Director, Brand Marketing & Content Strategy This role plays a pivotal role in delivering campaigns that amplify and/or launch David Yurman products. Leveraging extensive experience in the US market, whilst rapidly growing experience in key International markets, you will focus on building Brand Strategy to clear briefs and execution plans. You will focus on optimizing revenue generation via maximizing audience and market reach, reflecting and evolving creative and media best practices, and delivering real-time performance reports and insights that allow optimizations in flight. This role will also be responsible for briefing all content tied to calendar moments (outside business as usual).

Responsibilities

• Develop Marketing Campaigns per Channel: Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more.
• Product Positioning + Messaging: Working w/ the brand strategy team, Insights / Intelligence, and Creative teams to craft a compelling narrative around the product's unique value proposition and benefits to resonate with the target audience.
• Customer Engagement: Developing strategies to engage and retain customers post-purchase, ensuring a positive customer experience and fostering long-term relationships.
• Market Expertise: Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning. Deliver a plan to develop strong understanding of critical International markets.
• Market Intelligence: Work with internal S

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