Senior Field Marketing Manager
External
Unity · Bengaluru, IndiaFull-timeOn-site2w ago
Content MarketingCopywritingCRMMarketing AutomationSalesforceUnity
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About the role
Join Unity as a Senior Field Marketing Manager to drive our growth in the Indian Industry sector. You will be a strategic partner to the Sales team, executing high-impact field initiatives and digital strategies in key verticals like Automotive and Manufacturing. This role offers the chance to not only lead events but also to uncover and amplify local success stories that accelerate the sales pipeline. Work in a 12-month renewable contract role based in our Bengaluru office.
Responsibilities
- Plan and deliver "U-Day Industry" and other targeted field activities like C-level roundtables and technical workshops.
- Identify and develop local customer case studies, converting them into powerful sales assets like videos and blogs.
- Localize global marketing campaigns to resonate with specific Indian industry pain points.
- Partner closely with Industry Sales Leads to align marketing activities with Account-Based Marketing (ABM) goals.
- Manage the end-to-end lead flow from events and digital campaigns to ensure timely Sales follow-up.
Requirements
- Experience in B2B Field or Content Marketing within the Technology/SaaS industry.
- Strong understanding of the Industrial B2B landscape (Automotive, Manufacturing, AEC, or Digital Twins).
- Proven track record of planning ROI-driven events that directly contribute to the sales pipeline.
- Native-level proficiency in English with excellent copywriting skills.
- Experience with Marketing Automation (Eloqua) and CRM (Salesforce) systems.
- Additional information
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.Life at UnityHeadhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com.#SEN #LI-AM1Health insurancePaid time offEquity / stock options
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