Director, Field Marketing

Responsibilities

• Field Marketing Strategy, Execution, & Performance
• Develop and execute a scalable North America field marketing strategy aligned to corporate revenue goals and regional sales priorities.
• Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals.
• Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact.
• Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs.
• Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation.
• Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities.
• Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations.
• Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact.
• Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI.
• Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes.
• Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders.
• Cross-Functional Collaboration
• Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives.
• Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities.
• Build repeatable frameworks that enable field marketers to proactively support pipeline generation and opportunity progression within assigned regions.
• Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability.
• Partner closely with Demand Generation, Product Marketing, Customer Marketing, and Marketing Operations teams to deliver coordinated go-to-market programs and ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility.
• Team Leadership & Operational Excellence
• Lead, mentor, and develop a high-performing field marketing team across the globe.
• Hire strategically across field marketing and partner marketing functions.
• Implement best practices for campaign planning, execution, measurement, and post-program analysis.
• Drive operational discipline in budgeting, forecasting, vendor management, and program optimization.
• Foster a culture of innovation, experimentation, and continuous improvement.

Requirements

• 10+ years of B2B marketing experience in the security space, including significant experience in field marketing leadership roles.
• Proven success supporting enterprise sales organizations with measurable pipeline and revenue impact.
• Strong experience building metrics-based marketing frameworks and reporting methodologies.
• Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or technology markets preferred.
• Demonstrated ability to influence executive stakeholders and drive cross-functional alignment.
• Experience with ABM strategies, territory planning, and integrated campaign execution.
• Strong analytical and operational mindset with expertise in marketing performance measurement.
• Experience managing distributed teams and regional marketing functions.
• Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.

Additional Information

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company! Recorded Future is seeking a strategic and operationally rigorous Director, Field Marketing to lead and scale a metrics-driven field marketing organization across the United States. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. * This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

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