Senior UX/UI Designer - App Ops

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Product Designer (UX/UI) wanted to join our dynamic team. We are seeking a highly skilled and passionate Senior UX/UI Product Designer with a specialized focus on mobile applications to join our dynamic, flexible team, embedded directly with a leading automotive client's App Operations team. This hybrid role is for a hands-on designer who excels at crafting, optimizing, and delivering exceptional mobile-first digital experiences that drive user engagement, enhance operational efficiency, and seamlessly integrate into the broader automotive customer journey. You will be instrumental in translating complex automotive functionalities and operational needs into intuitive and delightful mobile user interfaces. Working collaboratively within a cross-functional team, you will be responsible for the end-to-end design lifecycle of the client's mobile apps, ensuring every pixel and interaction is meticulously considered and executed.

Responsibilities

• Mobile-First Design & Execution:
• Lead the end-to-end UX and UI design process for features and functionalities within the client's mobile applications (iOS and Android).
• Develop detailed user flows, interaction models, information architecture, wireframes, and interactive prototypes specifically tailored for mobile platforms.
• Create pixel-perfect, high-fidelity UI designs, incorporating the client's brand guidelines, design system, and best practices for mobile usability and aesthetics.
• Focus on micro-interactions, gestural controls, haptic feedback, notification systems, and responsive layouts for various mobile device sizes and orientations.
• Ensure all designs are technically feasible and collaborate closely with developers during implementation, providing detailed specifications and reviewing UI for fidelity.
• User Research & Testing (Mobile Context):
• Conduct and participate in user research sessions (e.g., usability testing on mobile devices, remote ethnography, A/B testing within apps) to gather insights specific to mobile user behaviour and preferences.
• Analyze app analytics, user feedback, and market trends to identify pain points and opportunities for mobile app experience improvements.
• Translate research findings into actionable design recommendations and iterate on designs based on user feedback and performance data.
• Collaboration & Advocacy:
• Work closely with the UX Lead, App Operations team, product managers, developers, and other designers to ensure a cohesive product strategy and design execution across all mobile initiatives.
• Contribute to and advocate for the adoption of mobile-first design best practices, accessibility standards, and consistent design patterns within the App Operations team.
• Present design concepts, rationale, and user insights clearly and persuasively to stakeholders, fostering a shared understanding and buy-in for mobile experience enhancements.
• What we want from you:
• Mobile UX/UI Specialization (Essential): Proven track record as a Senior UX/UI Designer with a specialized, hands-on focus on mobile application design (iOS and Android), demonstrating exceptional craft and attention to detail.
• Automotive Context: Experience designing for the automotive sector or

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