Senior Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who We Are Looking For We are seeking a Senior Copywriter to help shape and evolve the creative voice of Washington's Lottery across brand campaigns, social content, retail experiences, partnership programs, and integrated marketing initiatives. This is an opportunity to create work that sparks imagination, drives conversation, and connects with people across Washington State through culture, entertainment, sports, and community. From large-scale campaign platforms to social-first content and experiential activations, you'll help develop ideas that make the Lottery feel culturally relevant, entertaining, and impossible to ignore. We're looking for a writer who can move seamlessly between smart strategic thinking, sharp headlines, compelling storytelling, and social content that earns attention. Washington's Lottery is deeply connected to the culture of the Pacific Northwest, creating opportunities to develop campaigns and partnerships with some of the region's most iconic organizations, including the Seattle Seahawks, Seattle Kraken, Seattle Mariners, Seattle Storm, and other local partners. You'll help create integrated campaigns that bring together sports, entertainment, culture, and community in ways that feel authentic to Washington audiences. VML Seattle is a small, tight-knit team with the backing and resources of a global creative network. We believe great work comes from living a full life outside the office. Fortunately, we call one of the most beautiful and creatively vibrant cities in the country home, surrounded by mountains, water, culture, and endless inspiration.

Responsibilities

• Concept and write integrated campaigns across Washington's Lottery portfolio, from major brand platforms to seasonal promotions, partnership programs, and new game launches.
• Develop compelling campaign ideas, sharp headlines, and distinctive brand storytelling across social, digital, OOH, broadcast, experiential, retail, and emerging channels.
• Create social-first content and campaign extensions that help the brand participate in culture in authentic and engaging ways.
• Develop creative campaigns and promotional concepts tied to partnerships with professional sports teams, entertainment properties, and cultural organizations throughout Washington State.
• Concept social-first, experiential, retail, and integrated campaign ideas that leverage partnerships with organizations such as the Seattle Seahawks, Seattle Kraken, Seattle Mariners, Seattle Storm, and other local brands and properties.
• Help create culturally relevant content and fan experiences that connect Washington's Lottery to the passions and communities that define the Pacific Northwest.
• Partner closely with art directors, designers, producers, social teams, and clients to bring ideas to life across every touchpoint.
• Collaborate throughout production, with opportunities to work directly on photo shoots, video productions, content creation, and campaign launches.
• Contribute to the ongoing evolution of the Lottery brand voice, ensuring consistency while continually finding fresh and unexpected ways to connect with audiences.
• Help identify cultural trends, audience behaviors, and emerging opportunities that can inspire breakthrough creative work.

Requirements

• You are a talented copywriter with strong conceptual instincts and a portfolio that demonstrates both strategic thinking and creative range.
• You can write everything from a six-word headline to a fully integrated campaign platform.
• You understand how ideas work differently across

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