Director, FP&A - Product & Operations

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iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We are seeking a high-caliber finance leader to join our team as Director, FP&A - Product & Ops , working remotely in the US. iFIT is building the world's most holistic health and fitness platform with software that learns each user, hardware that performs under pressure, and a supply chain that has to deliver on both promises. We need a Director of FP&A who doesn't just support the business but shapes it. This role sits at the intersection of Hardware Engineering, Software Product, and Operations owning COGS architecture, R&D capitalization strategy, logistics economics, and the rolling forecast model that ties it all together. The ideal candidate has deep, earned fluency in both hardware COGS and the economics of complex software product development cycles. You understand why a BOM changes, how capitalization decisions affect the P&L two years out, and what it actually costs to move a connected fitness device from factory floor to front door. You communicate financial complexity with authority, operate as a peer to engineering and operations leaders, and hold your analyst to a standard that accelerates their development. This is a role for someone who is done spectating and ready to own. ROLE COMMITMENTS Establish a master COGS architecture - including BOM-level engineering change tracking and cost savings initiatives - that becomes the definitive financial source of truth for all hardware cost performance decisions. Own and complete the reforecast streamlining initiative, delivering a fully operational rolling 12-month model across the business by December 2026. Build an enterprise-grade labor allocation framework for hardware and software engineering, with spend tracked by major program and reported to executive leadership on a recurring cadence. Establish a financial due diligence standard for all new hardware and software product launches that governs Go/No-Go decisions with rigor and consistency. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the senior financial authority and strategic partner to Hardware Engineering, Software Product, and Operations leadership - driving product roadmap ROI accountability and enforcing financial discipline on project spend. Lead Go/No-Go financial analysis for new hardware and software launches, synthesizing BOM economics, capitalization strategy, logistics costs, and long-term margin impact into clear executive-ready recommendations. Direct the company's R&D capitalization strategy for software - setting policy, managing schedules, and ensuring every dollar of investment is aligned with long-term corporate goals and generates defensible ROI. Own the full financial architecture for global logistics, warehousing, and last-mile delivery, partnering with operations leadership to protect and expand contribution margins across all channels. Leverage Snowflake datasets to lead at least two major margin improvement initiatives per month, spanning shipping lane optimization, strategic component sourcing, carrier mix analysis, and manufacturing yield economics. Partner with Customer Service and Manufacturing/Quality to translate warranty data into hardware reliability trends that directly inform future product design and reduce warranty cost exposure. Lead the transformation of Product and Operations budgeting to a dynamic 12-month rolling forecast inside Adaptive Planning, building driver-based models that reflect how the business actually operates. Deliver variance analysis and financial storytelling that is precise, actionable, and calibrated for engineers, operators, and the executive team; knowing which audience needs what level of detail. Develop and maintain a deep understanding of the full hardware product development lifecycle from engineering design and component sourcing through contract manufacturing, certification, and market launch and the financial levers at each stage. Serve as a subject-matter authority on how software product development cycles (roadmap planning, sprint economics, capitalization cutoffs, release milestones) translate into financial outcomes, and build models that reflect that complexity. Lead, coach, and set the performance standard for one Senior Financial Analyst, building their analytical instincts and creating scalable frameworks and tooling they can operate independently. EDUCATION & EXPERIENCE Education and Basic Qualifications Bachelor's degree in Finance, Accounting, or Engineering with a financial emphasis. 7-10 years of progressive FP&A experience, with substantial, demonstrable time supporting Hardware Engineering,

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