Performance Creative Designer

About the role

For too long, the bra industry was stuck in outdated ideas, forcing women to choose between feeling sexy or comfortable. So in 2013, Heidi Zak and Ra'el Cohen created Thirdlove-a third, better option designed to help women look and feel their best. Prioritizing real-world fit over outdated standards, Thirdlove disrupted the industry by inventing half-cup sizes and the Fitting Room® quiz. The result was a more precise fit that offered comfort without sacrificing style. Today, Thirdlove remains an innovative design-led brand, handling everything from R&D to the supply chain in-house to get every detail just right. How We Work Our culture is inclusive, collaborative, fast-paced, and data-driven. We've been certified as a Great Place to Work® for four consecutive years, based on feedback from our own team. If you want to make an impact while propelling your career forward, we'd love to hear from you.

Requirements

• This is a role for someone who has made performance ads and who understands the difference between creative that earns attention and creative that drives conversion.
• What You Will Own And How You Will Make A Difference
• Own paid creative production end-to-end
• Produce static, motion, and video ad formats across key paid marketing channels such as Meta, TikTok, Pinterest, and CTV
• Manage creative from brief to final asset - fast, at volume, and without sacrificing quality
• Maintain brand voice, product accuracy, and visual consistency across every ad that goes out the door
• Drive the creative strategy
• Partner with our paid media team on daily creative briefs and the feedback loop
• Translate performance hypotheses into visual concepts using our creative framework
• Study channel metrics and best practices together to inform what we make next
• Maintain a competitive edge by monitoring and leveraging emerging trends
• Collaborate to identify creative fatigue, flag underperformers, and move quickly on replacements
• Use AI to go faster without going shallow
• Partner in the evaluation and selection of AI technologies, maintaining a discerning yet receptive outlook
• Use AI-assisted design tools to produce iteration and format variants at scale freeing time for the concept work that actually matters
• Stay current on emerging AI tools in the creative space and bring new capabilities to the team
• Operate as a strategic creative partner
• Collaborate with Paid, Brand, and Creative teams to ensure paid work reflects the ThirdLove visual identity
• Develop a deep understanding of our product - fit, fabric, innovation - so creative is always product-credible
• Contribute to seasonal creative strategy and shot list planning alongside the Sr. Video Lead
• You Have
• 3-5 years in a DTC or e-commerce paid creative environment - you've made performance ads, not just brand ads
• Strong static and motion design skills; video editing capability required
• Deep understanding of paid social formats, specs, and platform behavior across Meta, TikTok, and Pinterest
• Experience with creative testing frameworks: hook testing, format optimization, fatigue identification
• Comfortable in a high-volume, test-and-learn environment - you ship a lot and you ship it clean
• An evaluative relationship with AI and automation tools - genuinely interested in their potential and willing to champion them, but equally willing to question the output
• Strong visual communication skills with an eye for what stops a scroll
• Familiarity with performance data - you don't need to run the analysis, but you need to read a creative report and know what to do with it
• Bonus if you have
• Experience working closely with media buyers or performance marketers
• Experience managing or directing AI execution tools
• ThirdLove Offers You
• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Diversity
• ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.
• ThirdLove is an E-Verify employer and will provide

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