Senior Manager Global Retail Category Planning

About the role

YOUR MISSION The Senior Manager Global Retail Category Planning drives the global merchandising strategy for a specific category across Direct-to-Consumer channels, ensuring a commercially strong, consumer-relevant, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. This role works closely with Global GTM and Regional Merchandising teams to shape DTC-specific assortment strategies, including retail exclusives, product lifecycle management, and strong alignment with retail marketing across all channels. Global DTC Assortment Strategy Define assortment principles across E-commerce, Full Price Stores, and Factory Outlet channels Build a clear and differentiated product strategy aligned with the overall brand direction Develop assortment frameworks covering: Product flow, depth, breadth, and option count, article count across business units, gender, age groups, product groups, and franchises, price points and price tiers Ensure the right balance between core, seasonal, and trend-driven products Define seasonal launch and drop calendars to drive traffic, engagement, and productivity. Cross-Functional Collaboration Partner closely with Global GTM, Product Merchandising, Planning, Marketing, and Retail Marketing teams Ensure DTC requirements are embedded early in the product creation process Align merchandising strategies with retail execution across stores and online channels Support compelling product presentations through strong storytelling and channel execution. Regional Support & Alignment Provide frameworks, tools, and strategic guidance to regional merchandising teams Support localization of assortments while maintaining global consistency Enable clear channel segmentation and execution excellence across markets. Performance & Insights Monitor key business metrics such as sell-through, margin, and inventory productivity Identify opportunities and risks to improve future assortments and product flows Provide insights to Global GTM and Product Creation teams. YOUR TALENT Bachelor's degree in Business, Fashion Merchandising, or related field 5-8+ years of experience in merchandising, preferably in sportswear or fashion retail Strong experience in DTC / Retail merchandising (Full Price & Outlet exposure is a plus) - Proven track record of driving commercial results Strong analytical and data-driven decision-making skills Deep understanding of retail KPIs and merchandising levers Consumer-centric mindset with strong commercial acumen Ability to operate in a fast-paced, matrix organization Excellent stakeholder management and communication skills Strategic thinking combined with hands-on execution. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

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