Lead CRM Manager - relocation to Portugal

Responsibilities

• Take ownership of strategy development, testing new mechanics, and mentoring team members.
• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure compliance with data privacy regulations and responsible gaming practices.
• Take ownership of strategy development, testing new mechanics, and mentoring team members.

Requirements

• 5+ years of CRM experience within iGaming or Betting.
• 1+ years on a CRM Lead position in iGaming.
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
• Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English (additional languages are a plus).
• Proactive, adaptable, and comfortable working in a fast-paced, international environment.
• Reshape marketing with us. Let's work!
• By submitting your application, you agree to our Privacy Policy.

Additional Information

Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results. Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in. We are looking for experienced Lead CRM professional to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products. All the roles are on-site in Lisbon.

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