Senior Director, Digital Performance Marketing & Loyalty

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja , a global leader in home appliances and cleaning solutions. This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs. The successful candidate will partner cross-functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty - ultimately accelerating profitable growth across channels.

Responsibilities

• Digital Performance Marketing Strategy
• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.
• Loyalty and Customer Retention
• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.
• Cross-Channel Optimization
• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms.
• Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
• Collaborate with e-commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
• Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.
• Leadership and Team Management
• Build, mentor, and lead a high-performing team of digital marketing and loyalty professionals.
• Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
• Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives.
• Manage relationships with agencies and technology partners to deliver best-in-class execution and performance outcomes.
• Data, Analytics & Technology
• Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
• Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
• Utilize predictive analytics and AI-driven personalization to deliver dynamic, tailored marketing experiences at scale.
• Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.

Requirements

• Education & Experience
• Bachelor's degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.
• Skills & Competencies
• Deep expertise in digital performance marketing (Paid Search, Paid Social, D

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