Growth Marketing Manager CPC

Responsibilities

• Growth Marketing Manager CPC
• What We Need
• As Growth Marketing Manager , you will support the planning and lead execution of strategic sales and marketing activities to deliver our growth targets. You will help lead the end-to-end marketing plan for our corporate payments and accounts payable automation SaaS platform.
• You will be responsible for driving brand awareness and new customer acquisition, across the full marketing mix, with a focus on integrated and omnichannel marketing.
• Taking an "outside in / customer first" approach, you'll be leading the marketing for Corpay Complete, partnering closely with sales, and being responsible for supporting the growth in a fast-paced, proactive, and positive environment.
• This is a high-impact role for someone who lives and breathes B2B marketing - someone who understands how to build momentum across the full marketing mix and has a proven track record of driving measurable growth mid-market to Enterprise organisations.
• You will be a senior member of the UK Marketing team, and part of the wider European Center of Marketing Excellence, reporting to VP Marketing, UK.
• How We Work
• As a Growth Marketing Manager, you will be expected to work in a hybrid office environment. Corpay will set you up for success by providing:
• Assigned workspace in Swindon or London, UK
• Company-issued equipment
• Formal, hands-on training and support from a global Marketing team.
• The responsibilities of the role will include performing and/or managing the following:
• Helping define the overarching marketing plans in alignment with business objectives and growth targets.
• Identify priority markets, segments, and channels to maximise brand impact and demand / lead generation.
• Developing marketing activities and campaigns that clearly differentiate Corpay Complete products and services in a competitive landscape.
• Defining campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation.
• Management of prospect segmentation to support targeted marketing campaigns.
• Collaborate with sales teams to track, maintain, and optimise marketing's contribution to the sales pipeline.
• Leading the end-to-end planning and delivery of full funnel, outbound marketing campaigns.
• Ensure all campaigns, creative, and channel plans align with the strategic vision.
• Leading the production of campaign assets, ensuring brand consistency and high-quality output.
• Manage the creative process from initial briefing through to final delivery across all formats (digital, print, social, events).
• Coordinate the efforts of internal marketing teams to ensure campaign alignment and brand consistency.
• Manage relationships with wider marketing teams and agencies, optimizing use of internal and external teams' resources.
• Work with the Brand & PR teams to ensure they develop relevant press releases, secure media opportunities, and manage corporate communications as an integral part of your marketing plans.
• Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as your expert resource.
• Use our Marketing Automation team to conduct nurture journeys, and triggered campaign execution
• Partnering with the data team to support the procurement and onboarding of purchased data to expand prospect reach, and execute new data enhancement projects, improving completeness, accuracy, and targeting precision.
• Briefing Data and Salesforce teams to ensure smooth execution of data-driven marketing initiatives, CRM integrations, and accurate pipeline reporting.
• Ownership and management of your allocated marketing budget, ensuring optimal allocation across channels and campaigns.
• Provide insights from marketing activities to inform product development and market positioning.
• Owning campaign performance reporting and insights and produce weekly, monthly, and quarterly reporting on marketing performance.
• Test new initiatives and bring new ideas to the table.
• Work effectively with other team members within Marketing; you'll be part of a wider team of marketing professionals who will also be part of shaping and executing your plans.
• Key Skills & Experience
• A strategic thinker and hands-on operator
• Build and execute multi-channel growth strategies.
• Drive demand generation and pipeline acceleration.
• Use data, experimentation, and insight to unlock scalable growth.
• Confidently engage audiences in the mid-market and large enterprise space.
• Proven track record in planning, leading and executing sales focused marketing, in a data-driven, multi-channel, multi-touch

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